AITO's Marketing Campaigns for the 2025 Spring Festival Gala

On Chinese New Year’s Eve 2025, Seres Group cooperated with China Central Television’s Spring Festival Gala to transform its Chongqing Seres Super Factory into the event’s Chongqing brunch venue. The centerpiece was a stunning smart light show featuring the premium intelligent NEV model, the AITO M9.

A fleet of 780 AITO M9 vehicles, synchronized through intelligent programming and cutting-edge collaborative technology, used their lighting systems to dynamically display over 100 large-scale patterns. These included symbolic designs such as "Good Fortune", "Chongqing", and "Intelligent Manufacturing by China", alongside traditional Chinese knot motifs. The performance seamlessly integrated with routines by China’s National Rhythmic Gymnastics Team and pop group TNT (Teens in Times), with the light effects precisely timed to their movements and music—a groundbreaking fusion of technology and culture.

Leveraging the Spring Festival Gala’s unparalleled audience reach, the AITO brand achieved marketing exposure far beyond industry norms. Beyond visibility, the event strategically aligned AITO with a national cultural institution, reinforcing the brand’s connection to contemporary Chinese confidence. For global audiences—especially Chinese-speaking communities—this association delivered immeasurable value in brand prestige.

More broadly, the showcase highlighted the rise of China’s domestic NEV sector, with AITO exemplifying the nation’s prowess in high-end intelligent manufacturing and innovation.

From industry insight to creative execution and impact, this campaign stands as a defining moment in Chinese automotive branding.