2025

NYX Awards - 2025 Gold Winner Winner: Xianru Luo, Wanqiu Wang

Vocal Space: Transforming Virtual Concerts with Smart Custom

Entrant Company

Xianru Luo, Wanqiu Wang

Category

Mobile App / Music & Audio

Client's Name

Country / Region

United States

Experience Level

Designer

Vocal Space is an AI-powered immersive virtual show platform designed to transform the at-home concert experience through a combination of smart customization, real-time interaction, and advanced technology integration.
As online concerts become a growing form of entertainment, many users struggle to feel truly engaged due to limited interaction, remote stages, and a lack of personalized settings. Vocal Space bridges this gap by integrating AI, IoT, real-time biometric feedback, and cloud computing to create a more dynamic and connected viewing experience.
Before the show, users can customize their environment by syncing smart home devices—adjusting lighting, sound, and temperature using IoT-enabled controls to set the perfect mood. AI-powered mood analysis can further enhance these settings based on past user preferences.
During the concert, real-time AI processing enables interactive engagement, allowing users to sing duets with friends, dance together with synchronized avatars, and share emotions through biometric-based reactions. The platform uses machine learning algorithms to analyze audience sentiment and provide artists with real-time engagement feedback.
After the show, Vocal Space generates personalized digital souvenirs using real-time data such as heart rate and vocal input. Features like “Sound Balls” blend the user’s voice with the artist’s performance, creating unique keepsakes. AI-driven community matching even connects users with like-minded concertgoers based on shared emotional responses, transforming every show into a social and deeply personal journey.
Vocal Space believes that music has the power to transcend boundaries, uniting people across time and space. By leveraging AI, smart home technology, and real-time data processing, we create an immersive, interactive concert experience where every audience member can feel truly present. Through advanced technology and human connection, Vocal Space redefines virtual concerts, proving that no matter where you are, music can bring people together in meaningful and unforgettable ways.

Credits

Product Designer
Xianru Luo
2025
Integrated Marketing
NYX Awards 2025 Winner - The Sound of Flight, Gravity Global
gold
winner
GE Aerospace

Entrant Company

Gravity Global

Category

Integrated Marketing / Social Media

Country / Region

United Kingdom

2025
Video
NYX Awards 2025 Winner - Have a Happy Day, Nuclear Bomb Marketing
gold
winner
Jang Wi-Duk

Entrant Company

Nuclear Bomb Marketing

Category

Video / Branded Content

Country / Region

South Korea

2025
Strategic Campaign
NYX Awards 2025 Winner - Ivanti CSAM, Ivanti
gold
winner

Entrant Company

Ivanti

Category

Strategic Campaign / Market Research-Driven Campaign

Country / Region

United States

2025
Website
NYX Awards 2025 Winner - Bisco, Codal
gold
winner
Bisco

Entrant Company

Codal

Category

Website / Business to Business

Country / Region

United States