2025

NYX Awards - 2025 Silver Winner Winner: Yuan Tian

Black Summer Conspiracy

Entrant Company

Yuan Tian

Category

Video / Sustainability & Environment

Client's Name

Country / Region

United States

Experience Level

Designer

This film presents a fictional conspiracy narrative to reinterpret the Australian Black Summer fires and their associated data systems. Told from the first-person perspective of a former CSIRO researcher, the story unveils supposed “evidence” from a USB drive, alleging that the fires were not solely caused by climate change, but orchestrated by governments and elites through data manipulation, intentional ignition, population displacement, and land repurposing—culminating in geoengineering efforts. Blending real disaster events with absurd speculation, the project critically explores themes of data control, media influence, and climate crisis. It invites viewers to adopt a deliberately absurd lens to question dominant narratives and reflect on the systems shaping our understanding of catastrophe.

Credits

Allison Ijeoma Nkwocha
Jing Qin
2025
Advertising & Design
NYX Awards 2025 Winner - Vytala | Seracal | Logo, SFC Group
silver
winner

Entrant Company

SFC Group

Category

Advertising & Design / Logo Design

Country / Region

United States

2025
Integrated Marketing
NYX Awards 2025 Winner - WITHOUT A PRICE, Kuća Čuvarkuća
silver
winner
MERCATOR-S

Entrant Company

Kuća Čuvarkuća

Category

Integrated Marketing / Business to Consumer

Country / Region

Serbia

2025
Website
NYX Awards 2025 Winner - West LA Orthodontics, Modern Practice
silver
winner
Jonathan Shouhed DDS

Entrant Company

Modern Practice

Category

Website / Health

Country / Region

United States

2025
Marketing Campaign
NYX Awards 2025 Winner - Beyond Open, Foundation For The Carolinas
silver
winner

Entrant Company

Foundation For The Carolinas

Category

Marketing Campaign / Nonprofit Marketing Campaign

Country / Region

United States