2025

NYX Awards - 2025 Silver Winner Winner: Yuan Tian

Black Summer Conspiracy

Entrant Company

Yuan Tian

Category

Video / Sustainability & Environment

Client's Name

Country / Region

United States

Experience Level

Designer

This film presents a fictional conspiracy narrative to reinterpret the Australian Black Summer fires and their associated data systems. Told from the first-person perspective of a former CSIRO researcher, the story unveils supposed “evidence” from a USB drive, alleging that the fires were not solely caused by climate change, but orchestrated by governments and elites through data manipulation, intentional ignition, population displacement, and land repurposing—culminating in geoengineering efforts. Blending real disaster events with absurd speculation, the project critically explores themes of data control, media influence, and climate crisis. It invites viewers to adopt a deliberately absurd lens to question dominant narratives and reflect on the systems shaping our understanding of catastrophe.

Credits

Allison Ijeoma Nkwocha
Jing Qin
2025
Advertising & Design
NYX Awards 2025 Winner - Herbert Dalton Nelson Memorial Tribute, veJov Life, LLC
silver
winner

Entrant Company

veJov Life, LLC

Category

Advertising & Design / New Category: Funeral/Memorial Tributes

Country / Region

United States

2025
Marketing Campaign
NYX Awards 2025 Winner - Beyond Open, Foundation For The Carolinas
silver
winner

Entrant Company

Foundation For The Carolinas

Category

Marketing Campaign / Special Event

Country / Region

United States

2025
Public Relations Campaign
NYX Awards 2025 Winner - Wilson Sporting Goods / FTI Consulting, FTI Consulting
silver
winner

Entrant Company

FTI Consulting

Category

Public Relations Campaign / Sports

Country / Region

United States

2025
Marketing Campaign
NYX Awards 2025 Winner - Reactivating Bettors with ROI-Driven Strategy, Mobupps
silver
winner

Entrant Company

Mobupps

Category

Marketing Campaign / Mobile Marketing Campaign

Country / Region

Ukraine