2025
Entrant Company
Yuan Tian
Category
Video / Sustainability & Environment
Client's Name
Country / Region
United States
Experience Level
Designer
This film presents a fictional conspiracy narrative to reinterpret the Australian Black Summer fires and their associated data systems. Told from the first-person perspective of a former CSIRO researcher, the story unveils supposed “evidence” from a USB drive, alleging that the fires were not solely caused by climate change, but orchestrated by governments and elites through data manipulation, intentional ignition, population displacement, and land repurposing—culminating in geoengineering efforts. Blending real disaster events with absurd speculation, the project critically explores themes of data control, media influence, and climate crisis. It invites viewers to adopt a deliberately absurd lens to question dominant narratives and reflect on the systems shaping our understanding of catastrophe.
Credits
Entrant Company
SFC Group
Category
Advertising & Design / Logo Design
Country / Region
United States
Entrant Company
Kuća Čuvarkuća
Category
Integrated Marketing / Business to Consumer
Country / Region
Serbia
Entrant Company
Modern Practice
Category
Website / Health
Country / Region
United States
Entrant Company
Foundation For The Carolinas
Category
Marketing Campaign / Nonprofit Marketing Campaign
Country / Region
United States