2025

NYX Awards - 2025 Silver Winner Winner: Yuan Tian

Black Summer Conspiracy

Entrant Company

Yuan Tian

Category

Video / Sustainability & Environment

Client's Name

Country / Region

United States

Experience Level

Designer

About The Entry

This film presents a fictional conspiracy narrative to reinterpret the Australian Black Summer fires and their associated data systems. Told from the first-person perspective of a former CSIRO researcher, the story unveils supposed “evidence” from a USB drive, alleging that the fires were not solely caused by climate change, but orchestrated by governments and elites through data manipulation, intentional ignition, population displacement, and land repurposing—culminating in geoengineering efforts. Blending real disaster events with absurd speculation, the project critically explores themes of data control, media influence, and climate crisis. It invites viewers to adopt a deliberately absurd lens to question dominant narratives and reflect on the systems shaping our understanding of catastrophe.

Credits

Allison Ijeoma Nkwocha
Jing Qin
2025
Website
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winner

Entrant Company

Zbra Studios

Category

Website / Best User Experience

Country / Region

United States

2025
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winner

Entrant Company

BLD Marketing

Category

Advertising & Design / Ad Design (Single)

Country / Region

United States

2025
Marketing Campaign
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winner

Entrant Company

TAV Technologies

Category

Marketing Campaign / Interactive Brand Experience

Country / Region

Turkey

2025
Website
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Entrant Company

AMTOSS

Category

Website / New Category: Redesign

Country / Region

United States