2025

NYX Awards - 2025 Gold Winner Winner: OSLLO Mídia

MAKAI + GRINGA

Entrant Company

OSLLO Mídia

Category

Video / Fashion

Client's Name

Country / Region

Brazil

Experience Level

Agency

To launch the collaborative collection between two Carioca brands — Makai, a clothing brand, and Gringa, a luxury handbag brand — Osllo Mídia created and produced a fashion film that playfully subverts stereotypes while celebrating the unique spirit of Rio de Janeiro’s beach culture. The collection is presented through a lighthearted yet stylish narrative that introduces a "gringa" with a Brazilian soul. In Rio, “gringa” is a term often used to describe a foreigner, typically carrying the stereotype of an outsider to Brazilian culture. The brand's name "Gringa" also directly inspired the narrative, as the film brings this "gringa" into a Brazilian context, blending the two identities seamlessly.
Set against the backdrop of Rio’s iconic beaches, the film follows this foreign protagonist as she seamlessly blends into local life. She plays altinha, a popular beach sport in Brazil; drinks mate and eats Biscoito Globo, a typical beach snack in Rio, and confidently shows off her tan lines. Each scene reveals a new piece from the collection, integrated organically into her experience — allowing fashion to become part of the story rather than just the visual focus.
The aesthetic is clean and sun-soaked, with an emphasis on natural light, textures, and authentic details. The creative direction embraces the vibrant atmosphere of the city, using fashion as a language of identity, humor, and cultural crossover.
Entirely conceptualized, written, and produced by Osllo Mídia, the project was designed for digital release, especially on social platforms, aiming to speak directly to the young, free-spirited, and diverse audience of both brands. The film blurs the lines between narrative and campaign, combining style and storytelling in a way that feels fresh, playful, and proudly local.

Credits

Creative Director (Film)
Marina Fragoso
Set Director
Ismael Fonseca
Screenplay
Marina Fragoso, Ismael Fonseca, Makai Team
Creative Direction (Campaign)
Makai Team
Project Manager
Paula Vidal
Head of Production
Nathalia Gondinho
Producer
Ana Luiza Gaudio
Production Assistant
Maria Eduarda Alves
Director of Photography
Yago D’Avila
Camera Assistant
Manuela Chaves
Editor & Colorist
Gustavo Lisboa
Beauty Artist
Piu Gontijo
Model
Caroline Hahn
Commercial
Nelson Born & João Pedro Penna
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