2025
Entrant Company
Jessy Jungmin Chun
Category
Video / Fashion
Client's Name
Country / Region
United States
Experience Level
Designer
My Wanderland is an avant-garde fashion short film by JUNG MIN CHUN that transforms knitwear into a surreal, immersive experience where textile art and wearable sculpture converge. More than just a showcase of bespoke garments, the film invites viewers into a mysterious world shaped by the fluid interplay of color, texture, and movement. Through evocative music and dreamlike visuals, My Wanderland embraces the unknown, evoking a sense of wonder and curiosity—much like the process of knitting itself, where precision and spontaneity coexist. At its core, My Wanderland is a celebration of textile craftsmanship, highlighting the tactile beauty of hand-selected materials such as natural wool, mohair, and shimmering yarns. The film’s atmospheric score deepens its enigmatic quality, enhancing the immersive experience and drawing the viewer further into this abstract wonderland. The interplay of mysterious music and ethereal visuals amplifies the film’s narrative, reinforcing its theme of discovery and transformation.
Credits
Entrant Company
IKEA Germany
Category
Public Relations Campaign / Retail
Country / Region
Germany
Entrant Company
WANT Branding
Category
Marketing Campaign / Branding Strategy Campaign
Country / Region
United States
Entrant Company
Yining Xie
Category
Marketing Campaign / Branding Strategy Campaign
Country / Region
United States
Entrant Company
Elite Media
Category
Strategic Campaign / Cause Marketing Strategy
Country / Region
United States