Glico Influencer Marketing

People trust people — that’s why influencer marketing works. Space Sheep Media Lab Inc. harnessed the power of authenticity and lived experiences through two targeted influencer marketing campaigns to boost brand awareness for Glico.
Regional and generational identity served as the backbone of the Pocky: “Bring the Fun” campaign. By partnering with celebrity, macro, and micro influencers, the campaign brought Cebuano culture to life — blending it seamlessly with Pocky’s joyful, playful spirit to make the brand feel close to home. Credibility and lifestyle authenticity formed the foundation of Almond Koka’s "Nut Your Ordinary Milk" campaign. By tapping into fitness-focused celebrities and macro influencers, the brand positioned itself as a smarter, healthier milk alternative.
The results speak for themselves. Pocky achieved 1.1 million organic reach and 12.1 interactions, while Almond Koka garnered 37.8K organic reach and 4.1K interactions. This proves that lived experiences and smart influencer matchmaking can get audiences to take a bite — and a sip — of content that truly resonates.