2025

NYX Awards - 2025 Grand Winner Winner: INZLAB

The city is awash in Phoenix Feather Gold — the vivo S20 ser

Entrant Company

INZLAB

Category

Content Marketing / Video or Video Series

Client's Name

vivo

Country / Region

China

Experience Level

Public Relations Firm

The vivo S20 series “Phoenix Feather Gold” draws inspiration from the rebirth of the phoenix. Through the use of imaginative magnification techniques and CGI animation, it deeply integrates Eastern aesthetics with modern technology to create a visual feast. Centered around the “Phoenix Feather Gold” color of the vivo S20 series, the video opens with a phoenix breaking through the night sky, complementing the lights of the Bund. In the scene depicting the phoenix’s rebirth, its golden feathers echo the golden silk textures of the phone. The film concludes with the wings transforming into fireworks that scatter across the sky, creating a stunning visual effect. The short film cleverly merges Chinese aesthetics with modern technology, conveying a spirit of rebirth and breakthrough through the magnificent imagery of the phoenix’s rebirth and the refined craftsmanship of the S20. It highlights the dual symbolism of brand strength and beauty, endowing the product with profound cultural significance and emotional value.

Credits

INZLAB
Yiming Quan
2025
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