2025
Entrant Company
INZLAB
Category
Content Marketing / Video or Video Series
Client's Name
vivo
Country / Region
China
Experience Level
Public Relations Firm
The vivo S20 series “Phoenix Feather Gold” draws inspiration from the rebirth of the phoenix. Through the use of imaginative magnification techniques and CGI animation, it deeply integrates Eastern aesthetics with modern technology to create a visual feast. Centered around the “Phoenix Feather Gold” color of the vivo S20 series, the video opens with a phoenix breaking through the night sky, complementing the lights of the Bund. In the scene depicting the phoenix’s rebirth, its golden feathers echo the golden silk textures of the phone. The film concludes with the wings transforming into fireworks that scatter across the sky, creating a stunning visual effect. The short film cleverly merges Chinese aesthetics with modern technology, conveying a spirit of rebirth and breakthrough through the magnificent imagery of the phoenix’s rebirth and the refined craftsmanship of the S20. It highlights the dual symbolism of brand strength and beauty, endowing the product with profound cultural significance and emotional value.
Credits
Entrant Company
Elite Media
Category
Video / Insurance
Country / Region
United States
Entrant Company
The Dylan Agency
Category
Integrated Marketing / Business to Consumer
Country / Region
Australia
Entrant Company
Elite Media
Category
Video / TV Ad
Country / Region
United States
Entrant Company
National Geographic
Category
Video / Tourism
Country / Region
China