2025

NYX Awards - 2025 Grand Winner Winner: Amix Studios

Original Stories By Porsche, Keep Your Essence

Entrant Company

Amix Studios

Category

Audio & Podcasts / Commercial

Client's Name

Porsche Middle East & Africa

Country / Region

United Arab Emirates

Experience Level

Agency

Gallery

About The Entry

Introducing Original Stories by Porsche: Keep your Essence.
Change everything, but never who you are.
Five creators, five inspiring stories - experience them all in five must-see episodes.
Keep Your Essence is a five-episode campaign by Porsche Middle East that explores the power of authenticity and individuality. Each episode tells a unique story centred around the idea of staying true to oneself — values deeply aligned with Porsche’s timeless identity.
The campaign was released on Porsche Middle East Instagram account, the great feedback that came on the episodes, they were released from Porsche global account.
Our team was responsible for the sound design and audio mix across all five films. We crafted a cohesive yet distinct sonic identity for each episode, designed to elevate the emotional tone and complement the sleek visual storytelling. From the subtle details of engine resonance to the nuanced environmental textures, every sound was meticulously shaped to mirror Porsche’s philosophy of precision and performance.

Credits

Sound Designer
Ahmed Shabana
Agency
KEKO
2025
Strategic Campaign
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Entrant Company

Agency: Habbar Creative House

Category

Strategic Campaign / Viral Marketing Campaign

Country / Region

Saudi Arabia

2025
Advertising & Design
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winner
McDonald's

Entrant Company

ADMERASIA

Category

Advertising & Design / New Category: VR & Emerging Media

Country / Region

United States

2025
Marketing Campaign
NYX Awards 2025 Winner - Intelligence Connected, Gravity Global
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winner
M&G Investments

Entrant Company

Gravity Global

Category

Marketing Campaign / Brand Awareness Campaign

Country / Region

United Kingdom

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Video
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winner

Entrant Company

Shenzhen Sunwheel Cultural and Creative Co., Ltd.

Category

Video / Advertising

Country / Region

China