Altudo’s Headless Commerce Strategy for The Tile Shop

As The Tile Shop expanded its digital footprint, its legacy monolithic ERP system became a significant barrier to innovation and scalability. The outdated infrastructure hindered the brand’s ability to launch new business models and adapt to evolving customer expectations. Lengthy development cycles and a heavy reliance on IT for basic content updates slowed marketing agility, limiting the company’s capacity to deliver personalized, omnichannel experiences.
To address these limitations, The Tile Shop partnered with Altudo, a global digital experience and customer data platform expert, to lead a strategic transformation. Known for delivering experience-led digital commerce solutions, Altudo designed and implemented a customized composable commerce architecture using Sitecore XM Cloud, Sitecore OrderCloud, and Sitecore Discover. This headless, modular ecosystem enabled The Tile Shop to decouple its frontend from backend systems, integrate best-of-breed applications, and access real-time transactional and master data through its ERP, creating a future-ready digital foundation.
Altudo’s efficient and agile delivery methodology ensured accelerated value realization. Content deployment times were reduced by 75%, development cycles were cut by half, and page load speeds improved by 5x, significantly enhancing site performance and customer satisfaction. Empowered with autonomy, the marketing team gained full control over content updates, allowing them to deliver highly relevant product assortments, DIY guides, and customer success stories, without IT dependence.
This transformation not only modernized The Tile Shop’s ecommerce infrastructure but also enabled tailored experiences for both B2C and B2B audiences. With Altudo’s expertise, the company is now equipped to rapidly respond to market changes, scale operations efficiently, and deliver connected, omnichannel experiences that drive engagement, conversions, and long-term growth.