2025

Entrant Company
Miami Ad School
Category
Integrated Marketing / Cause Marketing
Client's Name
Smokey the Bear
Country / Region
United States
Experience Level
Student
“Poke the Bear” reimagines Smokey the Bear as an advocate for women’s safety—raising awareness about gender-based violence in outdoor spaces.
Last year, the question “Would you rather be in the woods with a man or a bear?” went viral, exposing how unsafe many women feel in nature.
The campaign uses Smokey’s iconic status to spark urgent dialogue through bold visuals, guerrilla placements, and social storytelling—calling for change where it’s long overdue.
Credits
Entrant Company
Qihang Zhang, Ruijingya Tang, Chartmetric
Category
Website / Music
Country / Region
United States
Entrant Company
Government Communications Office of Qatar
Category
Video / Cause / Awareness
Country / Region
Qatar
Entrant Company
The Virtual Wild
Category
Advertising & Design / Interactive Ad Design
Country / Region
United States
Entrant Company
ADMERASIA
Category
Advertising & Design / Interactive Ad Design
Country / Region
United States