2025
Poke the Bear
Entrant Company
Miami Ad School
Category
Integrated Marketing / Cause Marketing
Client's Name
Smokey the Bear
Country / Region
United States
Experience Level
Student
“Poke the Bear” reimagines Smokey the Bear as an advocate for women’s safety—raising awareness about gender-based violence in outdoor spaces.
Last year, the question “Would you rather be in the woods with a man or a bear?” went viral, exposing how unsafe many women feel in nature.
The campaign uses Smokey’s iconic status to spark urgent dialogue through bold visuals, guerrilla placements, and social storytelling—calling for change where it’s long overdue.
Credits
Entrant Company
Hawke Media
Category
Marketing Campaign / Digital Marketing Campaign
Country / Region
United States
Entrant Company
Gravity Global
Category
Marketing Campaign / TV and Film Advertising Campaign
Country / Region
United Kingdom
Entrant Company
Caleb Sarah
Category
Advertising & Design / Ad Design (Single)
Country / Region
United States
Entrant Company
Lee Tung Avenue Management Company Limited
Category
Strategic Campaign / Experiential Campaign
Country / Region
Hong Kong SAR