2025

Entrant Company
Miami Ad School
Category
Integrated Marketing / Cause Marketing
Client's Name
Smokey the Bear
Country / Region
United States
Experience Level
Student
“Poke the Bear” reimagines Smokey the Bear as an advocate for women’s safety—raising awareness about gender-based violence in outdoor spaces.
Last year, the question “Would you rather be in the woods with a man or a bear?” went viral, exposing how unsafe many women feel in nature.
The campaign uses Smokey’s iconic status to spark urgent dialogue through bold visuals, guerrilla placements, and social storytelling—calling for change where it’s long overdue.
Credits
Entrant Company
Finalsite
Category
Website / School / Universities
Country / Region
United States
Entrant Company
Orca & Aura Films
Category
Video / Fund Raiser
Country / Region
United Arab Emirates
Entrant Company
ADMERASIA
Category
Marketing Campaign / Multichannel Marketing Campaign
Country / Region
United States
Entrant Company
Gravity Global
Category
Video / Sustainability & Environment
Country / Region
United Kingdom