Go Bold

The Go Bold campaign flips the script on traditional Super Bowl advertising by putting women front and center—not as cheerleaders or sidekicks, but as the fearless, funny, and fierce leads. With our three online Doritos Crash the Super Bowl spots—Couch, Bag Football, and The Eaters—we set out to celebrate the power and presence of women who dominate their space, whether that’s on the field, on the couch, or in a post-apocalyptic snack showdown. Recognizing that women make up a significant portion of the Super Bowl audience, we wanted to reflect that truth on screen and create spots where they’re not just included—they're the stars. Go Bold isn’t just a tagline; it’s a statement about who gets to have the spotlight. While we were in the running for Crash the Super Bowl, we did not make it all the way, yet we are proud to have been featured by Doritos on their website.