2025

Entrant Company
Berman and Company
Category
Website / Nonprofit
Client's Name
Mass Opportunity Alliance
Country / Region
United States
Experience Level
Public Relations Firm
About The Entry
The Mass Opportunity Alliance (MOA) is a nonprofit organization dedicated to defending and strengthening the Massachusetts business climate, ensuring long-term economic success and prosperity, promoting social mobility, and enhancing economic opportunities for all in the Commonwealth. The organization's launch in 2024 included a new website that featured MOA's original research and analysis, as well as a proprietary data product that grades Massachusetts based on several key issue areas in the state. The site also features the organization's "Mass in a Minute" video series which provides easy to digest, social media friendly video updates to those looking for more information on Massachusetts' economy and overall competitiveness. The website helped position MOA as a key resource for the Massachusetts business community, the media, and the general public, evidenced by the organization's mentions in leading outlets like the Boston Globe, Boston Herald, New York Post, MassLive and more.
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