2025

NYX Awards - 2025 Grand Winner Winner: Demand.io

SimplyCodes: Where Shopping Saving Meets Community

Entrant Company

Demand.io

Category

Website / Branding

Client's Name

SimplyCodes

Country / Region

United States

Experience Level

Designer

Another expired code. Another broken promise. How do you design trust when the whole industry runs on lies?
SimplyCodes didn't just get a makeover. We made the invisible visible: real people helping each other save real money. This human connection, which was always there but hidden, now shows up in every part of our design.
Our rebrand celebrates this community through playful characters that make saving feel good. An astronaut explores the vast space of online deals. A unicorn wearing sunglasses represents the impossible made real. Fuzzy green monsters catch codes with nets. An octopus with VR goggles examines shopping carts. These aren't just cute, they're our community's spirit made visible.
The new homepage flipped the old model completely. Instead of "Download first, value maybe," we SHOW everything upfront without TELING: live codes with real verification success rates, actual savings, and most importantly, the community in action. No signup walls. No barriers. Just instant proof that more than 9M people are helping each other save.
The design makes one thing clear: saving money isn't a lonely guessing game anymore. It's something people do together. SimplyCodes is now the only platform where the community powers the savings, and where the design celebrates every human contribution.

Credits

Associate Creative Director, Demand.io
David Guzman
VP of Product Marketing
Elena Madrigal
Staff Product Designer
JP Arsenault
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