2025

NYX Awards - 2025 Silver Winner Winner: Haochen He Design

Blooming Landmarks Stamp and Postcard Collection

Entrant Company

Haochen He Design

Category

Advertising & Design / Postcard Design

Client's Name

Country / Region

China

Experience Level

Designer

This project originated as a design exploration inspired by cultural communication and urban identity. For years, the studio has been engaged in visual experiments that connect civic symbols with everyday communication to develop this stamp and postcard series. The work builds on a growing archive of cultural imagery that now spans over 50 cities and more than 70 individual illustrations, positioning postcards and correspondence as a medium for large-scale storytelling. Conceived in the spirit of initiatives often developed by postal authorities or municipal cultural programs, the series frames design as both representation and cultural ambassador, suggesting how visual identity can preserve a sense of place while traveling across borders.
This postcard series extends the concept of collectible correspondence by pairing city landmarks with their official flowers. Each card is designed to highlight a unique urban identity through the integration of architectural icons and natural motifs, framed within a unified graphic system. The illustrations are rendered with simplified outlines and a balanced composition that merges contemporary drawing with influences from traditional Chinese painting. A distinct palette is chosen for each city, allowing every postcard to embody its own unique sense of place while remaining part of the larger collection. Together, the series invites viewers to experience cultural heritage and modern design in a format that is both communicative and collectible.

2025
Strategic Campaign
NYX Awards 2025 Winner - Jewel-Osco , Brand Ave. Studios/Amplified Digital Agency
silver
winner
Jewel-Osco

Entrant Company

Brand Ave. Studios/Amplified Digital Agency

Category

Strategic Campaign / Event Campaign

Country / Region

United States

2025
Website
NYX Awards 2025 Winner - Website Redesign for Queen's University Library, ImageX
silver
winner

Entrant Company

ImageX

Category

Website / School / Universities

Country / Region

Canada

2025
Website
NYX Awards 2025 Winner - A Trendsetting Web Design, Living Online
silver
winner
Trendsetter Homes

Entrant Company

Living Online

Category

Website / Real Estate

Country / Region

Australia

2025
Website
NYX Awards 2025 Winner - Fort Smith Public Schools, Finalsite
silver
winner
Fort Smith Public Schools

Entrant Company

Finalsite

Category

Website / School / Universities

Country / Region

United States