2025

NYX Awards - 2025 Silver Winner Winner: Haochen He Design

Blooming Landmarks Stamp and Postcard Collection

Entrant Company

Haochen He Design

Category

Advertising & Design / Postcard Design

Client's Name

Country / Region

China

Experience Level

Designer

This project originated as a design exploration inspired by cultural communication and urban identity. For years, the studio has been engaged in visual experiments that connect civic symbols with everyday communication to develop this stamp and postcard series. The work builds on a growing archive of cultural imagery that now spans over 50 cities and more than 70 individual illustrations, positioning postcards and correspondence as a medium for large-scale storytelling. Conceived in the spirit of initiatives often developed by postal authorities or municipal cultural programs, the series frames design as both representation and cultural ambassador, suggesting how visual identity can preserve a sense of place while traveling across borders.
This postcard series extends the concept of collectible correspondence by pairing city landmarks with their official flowers. Each card is designed to highlight a unique urban identity through the integration of architectural icons and natural motifs, framed within a unified graphic system. The illustrations are rendered with simplified outlines and a balanced composition that merges contemporary drawing with influences from traditional Chinese painting. A distinct palette is chosen for each city, allowing every postcard to embody its own unique sense of place while remaining part of the larger collection. Together, the series invites viewers to experience cultural heritage and modern design in a format that is both communicative and collectible.

2025
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Category

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Country / Region

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Entrant Company

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Category

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