2025

Entrant Company
Haochen He Design
Category
Advertising & Design / Postcard Design
Client's Name
Country / Region
China
Experience Level
Designer
This project originated as a design exploration inspired by cultural communication and urban identity. For years, the studio has been engaged in visual experiments that connect civic symbols with everyday communication to develop this stamp and postcard series. The work builds on a growing archive of cultural imagery that now spans over 50 cities and more than 70 individual illustrations, positioning postcards and correspondence as a medium for large-scale storytelling. Conceived in the spirit of initiatives often developed by postal authorities or municipal cultural programs, the series frames design as both representation and cultural ambassador, suggesting how visual identity can preserve a sense of place while traveling across borders.
This postcard series extends the concept of collectible correspondence by pairing city landmarks with their official flowers. Each card is designed to highlight a unique urban identity through the integration of architectural icons and natural motifs, framed within a unified graphic system. The illustrations are rendered with simplified outlines and a balanced composition that merges contemporary drawing with influences from traditional Chinese painting. A distinct palette is chosen for each city, allowing every postcard to embody its own unique sense of place while remaining part of the larger collection. Together, the series invites viewers to experience cultural heritage and modern design in a format that is both communicative and collectible.
Entrant Company
Brand Ave. Studios/Amplified Digital Agency
Category
Strategic Campaign / Event Campaign
Country / Region
United States
Entrant Company
ImageX
Category
Website / School / Universities
Country / Region
Canada
Entrant Company
Living Online
Category
Website / Real Estate
Country / Region
Australia
Entrant Company
Finalsite
Category
Website / School / Universities
Country / Region
United States