Jewel-Osco

Our GOAL for this campaign was to get the community excited about and engaged in some fun outdoor activities that would put a spotlight on Jewel-Osco and their 126th Anniversary.
Our STRATEGY was to create events that Chicagoans would love, enlist sponsors to spice up the offerings and help with the costs, and pull out all the stops to promote the events far and wide so that residents could find an event that appealed to them and participate.
Our TACTICS and EXECUTION included the following.
To celebrate Jewel-Osco’s 126th Anniversary, we cranked up the energy with three epic celebrations.
1. JoJo’s 8th Birthday Bash. Bounce and Buzz with glow-in-the-dark fun, birthday treats and a parade with JoJo and Chicago sports-team mascots.
2. Electric Anniversary celebration. A neon-lit night of EDM music, giveaways and good vibes.
3. 2nd Annual Charity Volleyball Classic. Teams went head-to-head under neon lights, all for a good cause, such as the Northern Illinois Food Depository and the Greater Chicago Food Depository.