The Ringling Ghost: A Zero-Budget Digital Launch for a Film

The Ringling Ghost is a zero-budget digital campaign created to launch the identity of Ringling College’s Film Department. Built entirely by students and guided by one faculty creative director, the project transforms an old campus rumor into a modern mystery. Through teasers, folklore-driven storytelling, and a culminating 23-minute documentary, the campaign introduced a new YouTube presence for the program and generated tens of thousands of organic views. This project demonstrates how narrative, creativity, and student talent can build a distinctive brand without traditional resources.