2026

NYX Awards - 2026 Grand Winner Winner: Critical Mass

World-Class Sound. Next Level Venue

Entrant Company

Critical Mass

Category

Marketing Campaign / Influencer Marketing Campaign

Client's Name

Mitsubishi

Country / Region

United States

Experience Level

Agency

Mitsubishi has long envisioned itself as a brand that resonates with music culture but faced challenges in fully expressing that identity. With the launch of the all-new Outlander, we seized the opportunity to bring this vision to life through a groundbreaking collaboration with Yamaha. Our strategic approach was to reimagine the Outlander not just as a vehicle, but as an iconic venue. The redesigned cabin becomes a stage where premium craftsmanship and cutting-edge technology harmonize, delivering an elevated driving experience that transforms every journey into an intimate concert. Featuring Yamaha's Premium Concert sound system, the Outlander brings world-class audio quality directly to the driver, immersing them in the artistry of sound and connecting them to the very essence of music creation. This launch positions the Outlander as more than just an SUV—it’s a gateway to unforgettable musical moments.

2026
Video
NYX Awards 2026 Winner - Bounty Star Release Date Trailer, Layer
grand
winner
Annapurna Interactive

Entrant Company

Layer

Category

Video / Trailers

Country / Region

United States

2026
Marketing Campaign
NYX Awards 2026 Winner - Hell Let Loose / Hell Let Loose: Vietnam, 1minus1
grand
winner

Entrant Company

1minus1

Category

Marketing Campaign / Online Advertising Campaign

Country / Region

United Kingdom

2026
Video
NYX Awards 2026 Winner - ARD Olympia 2026, UnitedSenses
grand
winner
ARD - German Television

Entrant Company

UnitedSenses

Category

Video / Sports

Country / Region

Germany

2026
Strategic Campaign
NYX Awards 2026 Winner - Hong Kong Halloween - Dress Up! Show Up!, Ogilvy Hong Kong
grand
winner

Entrant Company

Ogilvy Hong Kong

Category

Strategic Campaign / Special Event

Country / Region

Hong Kong SAR