2026

Entrant Company
Critical Mass
Category
Marketing Campaign / Influencer Marketing Campaign
Client's Name
Mitsubishi
Country / Region
United States
Experience Level
Agency
Mitsubishi has long envisioned itself as a brand that resonates with music culture but faced challenges in fully expressing that identity. With the launch of the all-new Outlander, we seized the opportunity to bring this vision to life through a groundbreaking collaboration with Yamaha. Our strategic approach was to reimagine the Outlander not just as a vehicle, but as an iconic venue. The redesigned cabin becomes a stage where premium craftsmanship and cutting-edge technology harmonize, delivering an elevated driving experience that transforms every journey into an intimate concert. Featuring Yamaha's Premium Concert sound system, the Outlander brings world-class audio quality directly to the driver, immersing them in the artistry of sound and connecting them to the very essence of music creation. This launch positions the Outlander as more than just an SUV—it’s a gateway to unforgettable musical moments.
Entrant Company
Layer
Category
Video / Trailers
Country / Region
United States
Entrant Company
National Geographic
Category
Video / Branded Content
Country / Region
China
Entrant Company
Critical Mass
Category
Integrated Marketing / Omnichannel Marketing
Country / Region
United States
Entrant Company
Layer
Category
Video / Trailers
Country / Region
United States