2026

NYX Awards - 2026 Grand Winner Winner: UnitedSenses

ARD Olympia 2026

Entrant Company

UnitedSenses

Category

Video / Animation

Client's Name

ARD - German Television

Country / Region

Germany

Experience Level

Agency

On-air spot promoting ARD’s Milano–Cortina 2026 Olympic coverage. “Der große Traum” (The Big Dream) turns athlete ambition into a poetic world: oversized skiers, ice dancers and biathletes form from clouds above the Dolomites, appear and dissolve over cheering crowds, set to modern Italian music. The trick: The whole spot is fully AI-generated, crafted through months of controlled prompting, curation and design.

Credits

Markus Schmidt
Sven Müller
Matthias Lein
Henriette Edle von Hoessle
Cornelius Duesberg
2026
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Category

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