2026

NYX Awards - 2026 Grand Winner Winner: Layer

Goodnight Universe

Entrant Company

Layer

Category

Video / Trailers

Client's Name

Skybound Games

Country / Region

United States

Experience Level

Agency

The trailer for Goodnight Universe stands out thanks to its imaginative premise and emotionally driven storytelling. Rather than relying on fast-paced action or flashy gameplay, the trailer focuses on mood, character, and perspective, giving it a refreshing and memorable tone.
At the center of the concept is Isaac, a six-month-old baby who unexpectedly develops psychic powers. This idea immediately sparks curiosity and gives the trailer a playful creative twist. By placing the audience in the perspective of a baby, the world feels larger, stranger, and slightly mysterious. Everyday objects seem enormous, adults loom overhead, and ordinary rooms become entire worlds to explore. The contrast between Isaac’s vulnerability as an infant and the immense power he may possess creates a fun and intriguing narrative hook.
The trailer also hints at deeper emotional themes. Small moments of dialogue suggest a family dynamic that feels genuine and heartfelt, while subtle clues point to outside forces that may want to exploit Isaac’s abilities. These narrative glimpses create tension and intrigue without giving away too much, leaving viewers curious about what might happen next.
Visually, the trailer reinforces Isaac’s perspective through low camera angles and oversized environments, helping the audience feel immersed in his limited but wonder-filled viewpoint. This approach adds charm while also maintaining a quiet sense of suspense.
Overall, the creative impact of the Goodnight Universe trailer lies in its bold but simple idea: telling a powerful story through the eyes of someone who barely understands the world yet. By blending emotional storytelling with a unique perspective, the trailer feels warm, inventive, and just a little bit magical.

2026
Video
NYX Awards 2026 Winner - Francesco Risso & the Marnifesto | On Creativity, Savannah College of Art and Design
grand
winner
Savannah College of Art and Design

Entrant Company

Savannah College of Art and Design

Category

Video / Lifestyle

Country / Region

United States

2026
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NYX Awards 2026 Winner - Alta Palm, Binyan Studios
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winner
Alta Real Estate Development

Entrant Company

Binyan Studios

Category

Video / Real Estate

Country / Region

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grand
winner

Entrant Company

Ogilvy Hong Kong

Category

Marketing Campaign / Special Event

Country / Region

Hong Kong SAR

2026
Video
NYX Awards 2026 Winner - Best of the World's Destinations: Guizhou S2, National Geographic
grand
winner

Entrant Company

National Geographic

Category

Video / Cinematography

Country / Region

China