2026

NYX Awards - 2026 Grand Winner Winner: Critical Mass

World-Class Sound. Next Level Venue

Entrant Company

Critical Mass

Category

Integrated Marketing / Omnichannel Marketing

Client's Name

Mitsubishi

Country / Region

United States

Experience Level

Agency

Mitsubishi has long envisioned itself as a brand that resonates with music culture but faced challenges in fully expressing that identity. With the launch of the all-new Outlander, we seized the opportunity to bring this vision to life through a groundbreaking collaboration with Yamaha. Our strategic approach was to reimagine the Outlander not just as a vehicle, but as an iconic venue. The redesigned cabin becomes a stage where premium craftsmanship and cutting-edge technology harmonize, delivering an elevated driving experience that transforms every journey into an intimate concert. Featuring Yamaha's Premium Concert sound system, the Outlander brings world-class audio quality directly to the driver, immersing them in the artistry of sound and connecting them to the very essence of music creation. This launch positions the Outlander as more than just an SUV—it’s a gateway to unforgettable musical moments.

2026
Video
NYX Awards 2026 Winner - The Mary Celeste, RG Entertainment, Ltd.
grand
winner
The Long Glass

Entrant Company

RG Entertainment, Ltd.

Category

Video / History / Biography

Country / Region

United States

2026
Experiential & Immersive
NYX Awards 2026 Winner - Customer Appreciation Ecosystem: Live Immersive  Engagement, 24Notion
grand
winner

Entrant Company

24Notion

Category

Experiential & Immersive / Live Experiences

Country / Region

United States

2026
Video
NYX Awards 2026 Winner - Bounty Star Release Date Trailer, Layer
grand
winner
Annapurna Interactive

Entrant Company

Layer

Category

Video / Trailers

Country / Region

United States

2026
Video
NYX Awards 2026 Winner - Life at the Yellow River Delta S2, National Geographic/ SDRATS/CICC
grand
winner

Entrant Company

National Geographic/ SDRATS/CICC

Category

Video / Nature / Wildlife

Country / Region

China