2026

NYX Awards - 2026 Grand Winner Winner: Layer

New World Aeternum: Nighthaven

Entrant Company

Layer

Category

Video / Trailers

Client's Name

Amazon Games

Country / Region

United States

Experience Level

Agency

New World: Aeternum’s Nighthaven trailer does a fantastic job of introducing a darker new chapter while still feeling completely at home within the established world of Aeternum. Instead of presenting the expansion as something radically separate, the trailer carefully weaves its new tone - shadowy forests, crumbling castles, and ominous threats - into the same visual language players already associate with the game. The result is a new setting that feels mysterious and fresh, but never disconnected from the larger adventure.
Creatively, the trailer shines in how it balances atmosphere and excitement. It opens with moody visuals and a sense of creeping danger, gradually building into large-scale action and heroic encounters. This escalation mirrors the experience of exploring a new expansion: curiosity first, then discovery, and finally the thrill of confronting whatever dark forces lie ahead.
A standout element is the elevated use of bespoke motion graphics. Titles, transitions, and visual overlays are thoughtfully designed to complement the medieval-fantasy aesthetic rather than interrupt it. Instead of feeling like standard marketing text, these graphics feel integrated into the world - almost like fragments of ancient lore appearing between moments of gameplay and cinematic footage.
Overall, the trailer succeeds because it respects the identity of the game while confidently expanding it. Nighthaven’s darker theme feels like a natural evolution of Aeternum’s world, and the polished presentation makes the entire piece feel both epic and inviting - like a new adventure waiting just beyond the treeline.

2026
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Entrant Company

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Category

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Country / Region

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Entrant Company

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Category

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Country / Region

China

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Entrant Company

Layer

Category

Video / Trailers

Country / Region

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winner

Entrant Company

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Category

Marketing Campaign / Multichannel Marketing Campaign

Country / Region

China