2026

NYX Awards - 2026 Grand Winner Winner: Layer

New World Aeternum: Nighthaven

Entrant Company

Layer

Category

Video / Trailers

Client's Name

Amazon Games

Country / Region

United States

Experience Level

Agency

New World: Aeternum’s Nighthaven trailer does a fantastic job of introducing a darker new chapter while still feeling completely at home within the established world of Aeternum. Instead of presenting the expansion as something radically separate, the trailer carefully weaves its new tone - shadowy forests, crumbling castles, and ominous threats - into the same visual language players already associate with the game. The result is a new setting that feels mysterious and fresh, but never disconnected from the larger adventure.
Creatively, the trailer shines in how it balances atmosphere and excitement. It opens with moody visuals and a sense of creeping danger, gradually building into large-scale action and heroic encounters. This escalation mirrors the experience of exploring a new expansion: curiosity first, then discovery, and finally the thrill of confronting whatever dark forces lie ahead.
A standout element is the elevated use of bespoke motion graphics. Titles, transitions, and visual overlays are thoughtfully designed to complement the medieval-fantasy aesthetic rather than interrupt it. Instead of feeling like standard marketing text, these graphics feel integrated into the world - almost like fragments of ancient lore appearing between moments of gameplay and cinematic footage.
Overall, the trailer succeeds because it respects the identity of the game while confidently expanding it. Nighthaven’s darker theme feels like a natural evolution of Aeternum’s world, and the polished presentation makes the entire piece feel both epic and inviting - like a new adventure waiting just beyond the treeline.

2026
Video
NYX Awards 2026 Winner - TALK XINJIANG, GEyunfei,Llshuxin ,ZHUqinliang,XUjiayuan,QlU&LOU
grand
winner
China Global Television Network

Entrant Company

GEyunfei,Llshuxin ,ZHUqinliang,XUjiayuan,QlU&LOU

Category

Video / Documentary

Country / Region

China

2026
Marketing Campaign
NYX Awards 2026 Winner - Hell Let Loose / Hell Let Loose: Vietnam, 1minus1
grand
winner

Entrant Company

1minus1

Category

Marketing Campaign / Online Advertising Campaign

Country / Region

United Kingdom

2026
Video
NYX Awards 2026 Winner - Best of the World's Destinations: Guizhou S2, National Geographic
grand
winner

Entrant Company

National Geographic

Category

Video / TV Program

Country / Region

China

2026
Video
NYX Awards 2026 Winner - Starry Merry, Jesseter Wang / Independent
grand
winner
Personal Project

Entrant Company

Jesseter Wang / Independent

Category

Video / Motion Graphics

Country / Region

United States