2026

NYX Awards - 2026 Silver Winner Winner: Acg Edu

Variable Playback Speed for Short-form Video

Entrant Company

Acg Edu

Category

Advertising & Design / Editorial Spread Design

Client's Name

Ziyu Cheng

Country / Region

China

Experience Level

Student

Gallery

About The Entry

In an age dominated by short-form media and constant scrolling, sustained reading has become increasingly rare. This project explores the restless psychological state shaped by fragmented digital consumption, with illustration serving as the primary narrative language.
The visual system contrasts overstimulated, screen-like compositions with calmer, immersive scenes that symbolize focused reading. Layered frames, circular motifs, and repeated digital elements reflect algorithm-driven feeds and fractured attention, while softer spatial transitions and more stable imagery suggest depth, reflection, and mental presence.
Rather than depicting reading in a literal manner, the illustrations translate abstract conditions—distraction, acceleration, immersion—into symbolic visual forms. Shifts in density, scale, and compositional balance guide viewers through different states of awareness, creating a gradual movement from visual noise to contemplative clarity. The project ultimately positions illustration as a tool for social observation, capturing the tension between fleeting consumption and meaningful engagement in the digital era.

2026
Advertising & Design
NYX Awards 2026 Winner - SFC Group | Seriously | Brochures, SFC Group
silver
winner

Entrant Company

SFC Group

Category

Advertising & Design / Brochure Design

Country / Region

United States

2026
Public Relations Campaign
NYX Awards 2026 Winner - Restoring Accountability For All Taxpayers, The Herald Group
silver
winner
Alliance for IRS Accountability

Entrant Company

The Herald Group

Category

Public Relations Campaign / Government Affairs and Lobbying

Country / Region

United States

2026
Strategic Campaign
NYX Awards 2026 Winner - Expanding Global Access to AI and STEM Education Worldwide, TechSpaces Education Inc.
silver
winner

Entrant Company

TechSpaces Education Inc.

Category

Strategic Campaign / Social Impact Campaign

Country / Region

United States

2026
Pro Bono
NYX Awards 2026 Winner - Expanding Global Access to AI and STEM Education Worldwide, TechSpaces Education Inc.
silver
winner

Entrant Company

TechSpaces Education Inc.

Category

Pro Bono / Pro Bono

Country / Region

United States