2026

NYX Awards - 2026 Grand Winner Winner: PHAIdesign弗爱设计

Colorful Blossom

Entrant Company

PHAIdesign弗爱设计

Category

Experiential & Immersive / Public Art Installation

Client's Name

BAIspace

Country / Region

China

Experience Level

Designer

To celebrate the 2026 Chinese New Year, PHAIdesign created the festival public art installation Colorful Blossom on the exterior facades of three historic buildings under BAIspace. Through art-driven urban renewal, the project infuses contemporary festival vitality into the century-old urban fabric, creating an immersive and emotionally resonant aesthetic experience for the public during the Spring Festival.
Centered on giant abstract inflatable flower sculptures, the installation integrates modern visual textures including polka dots and stripes, combined with UV artistic glass decals to form a cohesive visual narrative of three-dimensional forms and two-dimensional surfaces. While respecting the architectural heritage and protecting the original facade structures, the design achieves an organic integration of traditional festive atmosphere and contemporary aesthetics through a bright and saturated color palette and light in elegant forms. The imagery of the New Year naturally extends across the building skin, balancing historical texture with new urban vitality.
The composition is well-proportioned and layered: hanging flowers create a visual flow resembling a waterfall of blossoms; scattered flowers evoke the dynamic rhythm of petals falling from heaven; and flowers “growing” out of windows realize a seamless fusion between the artwork and the building structure. The high-contrast inflatable sculptures capture the fullness of spring blossoms, becoming the visual focal point of the district. The UV glass decals allow floral colors to spread across the window frames, softening and activating the architectural facade.
With a low-intervention, high-aesthetic approach, the artwork revitalizes the public space of historic buildings and conveys New Year blessings and urban warmth through artistic language. It highlights the refinement and inclusiveness of Shanghai culture, and achieves a cross-border integration of traditional customs, historic architecture and public art, delivering a warm, healing and poetic public aesthetic experience for the city during the Spring Festival.

Credits

Creative Director / PHAldesign弗爱设计
Weijie Yang
Designer / PHAldesign弗爱设计
Jiewen Luo
Designer / PHAldesign弗爱设计
Yanlong Li
Designer / PHAldesign弗爱设计
Yecun Jiang
Designer / PHAldesign弗爱设计
Linhui Miao
2026
Video
NYX Awards 2026 Winner - Life at the Yellow River Delta S2, National Geographic/ SDRATS/CICC
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winner

Entrant Company

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Category

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Country / Region

China

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Marketing Campaign
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winner

Entrant Company

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Category

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Country / Region

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Entrant Company

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Category

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Country / Region

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Integrated Marketing
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winner

Entrant Company

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Category

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Country / Region

United States