2026

NYX Awards - 2026 Grand Winner Winner: Layer

Erosion Reveal Trailer

Entrant Company

Layer

Category

Video / Trailers

Client's Name

Lyrical Games

Country / Region

United States

Experience Level

Agency

About The Entry

The Erosion Reveal Trailer gave our team the chance to do one of our favorite things: tell a story. We love diving deep into a game’s narrative to find its emotional core - the moments that resonate and the threads that pull audiences in. With Erosion, that connection came naturally, thanks to a premise that’s as powerful as it is heartbreaking.
At its center is a father’s desperate journey to save his daughter. Each death costs him more time, and with every passing moment she continues to age - meaning the longer it takes him to reach her, the more life slips away in the process. It’s a devastatingly compelling concept, and one that immediately sparked ideas within the team.
From there, we developed a treatment that balanced subtle glimpses of the game’s mechanics with a narrative-first approach designed to draw viewers in emotionally. The result is a reveal trailer that doesn’t just introduce the world of Erosion - it invites the audience to feel the urgency, the sacrifice, and the stakes of the journey ahead.

Featured Media

2026
Integrated Marketing
NYX Awards 2026 Winner - Those who dream of transformative flight, love E2 , Gravity Global
grand
winner

Entrant Company

Gravity Global

Category

Integrated Marketing / Business to Business

Country / Region

United Kingdom

2026
Experiential & Immersive
NYX Awards 2026 Winner - Customer Appreciation Ecosystem: Live Immersive  Engagement, 24Notion
grand
winner

Entrant Company

24Notion

Category

Experiential & Immersive / Live Experiences

Country / Region

United States

2026
Video
NYX Awards 2026 Winner - ARD Olympia 2026, UnitedSenses
grand
winner
ARD - German Television

Entrant Company

UnitedSenses

Category

Video / Sports

Country / Region

Germany

2026
Video
NYX Awards 2026 Winner - TALK XINJIANG, GEyunfei,Llshuxin ,ZHUqinliang,XUjiayuan,QlU&LOU
grand
winner
China Global Television Network

Entrant Company

GEyunfei,Llshuxin ,ZHUqinliang,XUjiayuan,QlU&LOU

Category

Video / Documentary

Country / Region

China