2026

NYX Awards - 2026 Gold Winner Winner: 1minus1

Hell Let Loose / Hell Let Loose: Vietnam - Dual Website

Entrant Company

1minus1

Category

Website / Games / Games Related

Client's Name

Team17

Country / Region

United Kingdom

Experience Level

Agency

About The Entry

The Hell Let Loose website delivers a premium, immersive digital hub that honours two distinct eras of warfare while feeling decisively modern. It proves that a visually bold, performance-led gaming experience can be achieved on HubSpot without compromise to UX, identity, or impact.
The strategy was to unify two Hell Let Loose titles within a single, future-proof platform while elevating the franchise’s digital presence. The site targets existing players, prospective recruits, and press, delivering clarity, immersion, and performance through a bold dual-identity design built entirely within HubSpot’s constraints.

Featured Media

Credits

Creative Director / 1minus1
Jonathan Hill
Project Manager / 1minus1
Luca Giorgio
Senior Project Manager / 1minus1
Sarah Newton
Creative Team Lead / 1minus1
Grace Aiken
Web Developer / 1minus1
Donnie Berry
2026
Integrated Marketing
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winner
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Entrant Company

West BBDO & Critical Mass

Category

Integrated Marketing / Business to Business

Country / Region

United States

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Advertising & Design
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winner
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Entrant Company

Arachno Srl

Category

Advertising & Design / Logo Design

Country / Region

Italy

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Entrant Company

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Category

Strategic Campaign / Brand Strategy Campaign

Country / Region

United States

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Experiential & Immersive
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winner

Entrant Company

Phoenix Media Group

Category

Experiential & Immersive / New Category: Upfront

Country / Region

United States