2026
Wake Up with CrAIg
Entrant Company
West BBDO & Critical Mass
Category
Integrated Marketing / Business to Business
Client's Name
AT&T Business
Country / Region
United States
Experience Level
Agency
Gallery
About The Entry
Rather than launching another traditional B2B campaign, AT&T Business launched an actual small business—Wake Up with CrAIg —an AI-powered alarm clock company built and operated by a cast notorious for being terrible at running a business: Craig Robinson, Oscar Nuñez, Ellie Kemper, Angela Martin, and Creed Bratton from The Office.
Featured Media
Entrant Company
Gravity Global
Category
Video / Motion Graphics
Country / Region
United Kingdom
Entrant Company
Ogilvy Hong Kong
Category
Social Media / Social Engagement
Country / Region
Hong Kong SAR
Entrant Company
www.comcom.ooo
Category
Strategic Campaign / New Category: Interactive Strategic Campaign
Country / Region
Italy
Entrant Company
Dong Sik Jeon
Category
Advertising & Design / Book Design
Country / Region
United States