2026
Wake Up with CrAIg
Entrant Company
West BBDO & Critical Mass
Category
Integrated Marketing / Business to Business
Client's Name
AT&T Business
Country / Region
United States
Experience Level
Agency
Gallery
About The Entry
Rather than launching another traditional B2B campaign, AT&T Business launched an actual small business—Wake Up with CrAIg —an AI-powered alarm clock company built and operated by a cast notorious for being terrible at running a business: Craig Robinson, Oscar Nuñez, Ellie Kemper, Angela Martin, and Creed Bratton from The Office.
Featured Media
Entrant Company
Greystone & Co. II LLC
Category
Social Media / Social Content / Post
Country / Region
United States
Entrant Company
Zespri
Category
Strategic Campaign / PR Campaign
Country / Region
China
Entrant Company
KFA Architecture
Category
Video / Corporate
Country / Region
United States
Entrant Company
Finalsite
Category
Website / School / Universities
Country / Region
United States