2026
Wake Up with CrAIg
Entrant Company
West BBDO & Critical Mass
Category
Integrated Marketing / Business to Business
Client's Name
AT&T Business
Country / Region
United States
Experience Level
Agency
Rather than launching another traditional B2B campaign, AT&T Business launched an actual small business—Wake Up with CrAIg —an AI-powered alarm clock company built and operated by a cast notorious for being terrible at running a business: Craig Robinson, Oscar Nuñez, Ellie Kemper, Angela Martin, and Creed Bratton from The Office.
Entrant Company
Gravity Global
Category
Video / Food & Beverage
Country / Region
United States
Entrant Company
Lee Tung Avenue Management Company Limited
Category
Integrated Marketing / Event Marketing
Country / Region
Hong Kong SAR
Entrant Company
Scopely
Category
Video / Cause / Awareness
Country / Region
United States
Entrant Company
Chongqing IFS
Category
Marketing Campaign / Experiential Marketing Campaign
Country / Region
China