2026
Wake Up with CrAIg
Entrant Company
West BBDO & Critical Mass
Category
Integrated Marketing / Business to Business
Client's Name
AT&T Business
Country / Region
United States
Experience Level
Agency
Gallery
About The Entry
Rather than launching another traditional B2B campaign, AT&T Business launched an actual small business—Wake Up with CrAIg —an AI-powered alarm clock company built and operated by a cast notorious for being terrible at running a business: Craig Robinson, Oscar Nuñez, Ellie Kemper, Angela Martin, and Creed Bratton from The Office.
Featured Media
Entrant Company
Individual
Category
Website / Branding
Country / Region
Japan
Entrant Company
FTI Consulting
Category
Content Marketing / Newsletter
Country / Region
United States
Entrant Company
YEAH YEAH Ltd.
Category
Experiential & Immersive / Exhibition Experience
Country / Region
Taiwan
Entrant Company
Savannah College of Art and Design
Category
Video / Documentary
Country / Region
United States