Japanese Green Tea | Bringing Premium Matcha to eCommerce

DōMatcha has a strong retail presence so when it wanted to dabble in eCommerce, it couldn\\\'t find a way to showcase the premium products they have. With a mobile-first and efficiency in sales in mind, we created a brand-new site for DōMatcha, it is effective and simple to shop yet maintains the brand values and shares their story at the same time. Innovative interactions help create a rich media site.

The DōMatcha customers are spread in multiple demographics and all respond to various interests. This means that the website also has to perform and deliver a consistent and enjoyable experience across all the devices people use on a daily basis. It is more than creating a responsive site, it is about creating an experience your customers love whether at home or on the go!

Here you can see how the DōMatcha site looked before our redesign, as you can tell, it feels dated and didn\\\'t evolve at the same pace as the brand did.