Honda Powersports: Jett on a Jet

A cross-brand campaign brought together the worlds of powersports, luxury aviation, and high-performance automotive under the Honda umbrella. Featuring motocross champion Jett Lawrence and his brother Hunter Lawrence, the campaign documented their journey to the Supercross season opener in Anaheim aboard a HondaJet, where they arrived to find two Acura NSX vehicles waiting to take them to the race. The content showcased how multiple Honda brands could unite around a single high-performance story, blending motorsports excitement with premium aviation and automotive design. Produced quickly with a streamlined production approach, the campaign generated thousands of views and strong engagement within days, highlighting the power of cross-division storytelling and the breadth of Honda innovation.