2020

NYX Awards - 2020 Gold Winner Winner

WHITNEY MUSEUM OF AMERICAN ART (MET BREUER)

Entrant Company

Eduardo Miguel González, Arquitecto

Category

Content Marketing & Writing / Feature Article

Client's Name

Country / Region

Spain

Experience Level

Lecturer

Breuer’s Whitney Museum of Art is located on the island of Manhattan, New York, close to several very important

museums: the American Museum of Natural History, the Metropolitan Museum of Art and the Guggenheim Museum, Franz Lloyd

Wright’s best-known work. The origin of the project was influenced by the characteristics of the site, the geometry of the plot, the

metaphors concomitant with the façade of the former Whitney Museum, the emulation of the aerial volatility of the Guggenheim

Museum and the well-oiled layout of the functional programme, condensed into a main section that sinks below the earth line and

seeks the roots of the design there. The original ground plan separates different architectures with respect to the programme, the

structure and the morphology: transparency of the lower part of the façade against the opacity and massiveness of the volumes that

advance towards the outside. The Mediterranean courtyard underlies the layout of the floor plan and the complex English courtyard

provides the generating section and literally shapes the façades, which are contained by an abstract envelope and have encrypted

content.

2020
Integrated Marketing
NYX Awards 2020 Winner - BOOM Goes the Drum Rebrand
gold
winner
BOOM Goes the Drum

Entrant Company

REX Marketing + Design

Category

Integrated Marketing / Company Branding

Country / Region

Canada

2020
Strategic Communications
NYX Awards 2020 Winner - Napa Valley Wine Train - Santa Train Campaign
gold
winner

Entrant Company

VERB Interactive

Category

Strategic Communications / Social Media Campaign

Country / Region

Canada

2020
Non-Broadcast
NYX Awards 2020 Winner - Our Neighbors
gold
winner
QUICKEN LOANS

Entrant Company

WAYFARER ENTERTAINMENT

Category

Non-Broadcast / Public Interest / Awareness

Country / Region

United States

2020
Non-Broadcast
NYX Awards 2020 Winner - FabFitFun presents QUAY Sunglasses
gold
winner

Entrant Company

FabFitFun

Category

Non-Broadcast / Budget Below $3,000

Country / Region

United States