2020

NYX Awards - 2020 Gold Winner Winner: Eduardo Miguel González, Arquitecto

WHITNEY MUSEUM OF AMERICAN ART (MET BREUER)

Entrant Company

Eduardo Miguel González, Arquitecto

Category

Content Marketing & Writing / Feature Article

Client's Name

Country / Region

Spain

Experience Level

Lecturer

Breuer’s Whitney Museum of Art is located on the island of Manhattan, New York, close to several very important
museums: the American Museum of Natural History, the Metropolitan Museum of Art and the Guggenheim Museum, Franz Lloyd
Wright’s best-known work. The origin of the project was influenced by the characteristics of the site, the geometry of the plot, the
metaphors concomitant with the façade of the former Whitney Museum, the emulation of the aerial volatility of the Guggenheim
Museum and the well-oiled layout of the functional programme, condensed into a main section that sinks below the earth line and
seeks the roots of the design there. The original ground plan separates different architectures with respect to the programme, the
structure and the morphology: transparency of the lower part of the façade against the opacity and massiveness of the volumes that
advance towards the outside. The Mediterranean courtyard underlies the layout of the floor plan and the complex English courtyard
provides the generating section and literally shapes the façades, which are contained by an abstract envelope and have encrypted
content.

2020
Series / Campaign
NYX Awards 2020 Winner - Renton Stories, energyhill
gold
winner
Renton Prep

Entrant Company

energyhill

Category

Series / Campaign / Education

Country / Region

United States

2020
Advertising
NYX Awards 2020 Winner - Fail Epically, Miami Ad School Miami and San Francisco
gold
winner
North Face

Entrant Company

Miami Ad School Miami and San Francisco

Category

Advertising / Advertising / Other

Country / Region

United States

2020
Content Marketing & Writing
NYX Awards 2020 Winner - AssetWorks For You, AssetWorks, LLC
gold
winner
AssetWorks, LLC

Entrant Company

AssetWorks, LLC

Category

Content Marketing & Writing / Marketing Material

Country / Region

United States

2020
Marketing Effectiveness
NYX Awards 2020 Winner - Open Range Brand Launch, Ericson Group Inc
gold
winner
Open Range Dog Treats

Entrant Company

Ericson Group Inc

Category

Marketing Effectiveness / Branding Strategy Campaign

Country / Region

Canada