2020

NYX Awards - 2020 Gold Winner Winner: Eduardo Miguel González, Arquitecto

WHITNEY MUSEUM OF AMERICAN ART (MET BREUER)

Entrant Company

Eduardo Miguel González, Arquitecto

Category

Content Marketing & Writing / Feature Article

Client's Name

Country / Region

Spain

Experience Level

Lecturer

About The Entry

Breuer’s Whitney Museum of Art is located on the island of Manhattan, New York, close to several very important
museums: the American Museum of Natural History, the Metropolitan Museum of Art and the Guggenheim Museum, Franz Lloyd
Wright’s best-known work. The origin of the project was influenced by the characteristics of the site, the geometry of the plot, the
metaphors concomitant with the façade of the former Whitney Museum, the emulation of the aerial volatility of the Guggenheim
Museum and the well-oiled layout of the functional programme, condensed into a main section that sinks below the earth line and
seeks the roots of the design there. The original ground plan separates different architectures with respect to the programme, the
structure and the morphology: transparency of the lower part of the façade against the opacity and massiveness of the volumes that
advance towards the outside. The Mediterranean courtyard underlies the layout of the floor plan and the complex English courtyard
provides the generating section and literally shapes the façades, which are contained by an abstract envelope and have encrypted
content.

2020
Website
NYX Awards 2020 Winner - Welcome to the world of Swawek, IDEA 2
gold
winner

Entrant Company

IDEA 2

Category

Website / Website / Other

Country / Region

Netherlands

2020
Series / Campaign
NYX Awards 2020 Winner - Encore Insider, NDM Hospitality
gold
winner
Encore Resort at Reunion

Entrant Company

NDM Hospitality

Category

Series / Campaign / Hotel / Lodging

Country / Region

United States

2020
Commercials / Marketing
NYX Awards 2020 Winner - Three Finger Jack, Corporate Launch Video, Affinity Creative Group
gold
winner

Entrant Company

Affinity Creative Group

Category

Commercials / Marketing / Sales Motivation

Country / Region

United States

2020
Design & Print
NYX Awards 2020 Winner - Meerkat Life—Hunting, Burrowing & Surviving the Desert Heat, ECOS Communications
gold
winner

Entrant Company

ECOS Communications

Category

Design & Print / Other Design & Marketing

Country / Region

United States