2020

NYX Awards - 2020 Gold Winner Winner: Eduardo Miguel González, Arquitecto

WHITNEY MUSEUM OF AMERICAN ART (MET BREUER)

Entrant Company

Eduardo Miguel González, Arquitecto

Category

Content Marketing & Writing / Feature Article

Client's Name

Country / Region

Spain

Experience Level

Lecturer

Breuer’s Whitney Museum of Art is located on the island of Manhattan, New York, close to several very important
museums: the American Museum of Natural History, the Metropolitan Museum of Art and the Guggenheim Museum, Franz Lloyd
Wright’s best-known work. The origin of the project was influenced by the characteristics of the site, the geometry of the plot, the
metaphors concomitant with the façade of the former Whitney Museum, the emulation of the aerial volatility of the Guggenheim
Museum and the well-oiled layout of the functional programme, condensed into a main section that sinks below the earth line and
seeks the roots of the design there. The original ground plan separates different architectures with respect to the programme, the
structure and the morphology: transparency of the lower part of the façade against the opacity and massiveness of the volumes that
advance towards the outside. The Mediterranean courtyard underlies the layout of the floor plan and the complex English courtyard
provides the generating section and literally shapes the façades, which are contained by an abstract envelope and have encrypted
content.

2020
Publications
NYX Awards 2020 Winner - PeopleScout NEXT Magazine , PeopleScout
gold
winner

Entrant Company

PeopleScout

Category

Publications / Magazine

Country / Region

United States

2020
Branded Content
NYX Awards 2020 Winner - Cooperation Beyond Words - Finding Opportunity and Community, Attention Span Media
gold
winner

Entrant Company

Attention Span Media

Category

Branded Content / Public Interest / Awareness

Country / Region

United States

2020
Social Video
NYX Awards 2020 Winner - America’s Journey to the Affordable Care Act, Blue Chalk Media
gold
winner

Entrant Company

Blue Chalk Media

Category

Social Video / Nonprofit

Country / Region

United States

2020
Social Marketing / Communications
NYX Awards 2020 Winner - Dairy Queen - April Fools, Glitch Creative Labs
gold
winner
Glitch Creative Labs

Entrant Company

Glitch Creative Labs

Category

Social Marketing / Communications / Social Content / Post

Country / Region

United States