2020
Entrant Company
Eduardo Miguel González, Arquitecto
Category
Content Marketing & Writing / Feature Article
Client's Name
Country / Region
Spain
Experience Level
Lecturer
Breuer’s Whitney Museum of Art is located on the island of Manhattan, New York, close to several very important
museums: the American Museum of Natural History, the Metropolitan Museum of Art and the Guggenheim Museum, Franz Lloyd
Wright’s best-known work. The origin of the project was influenced by the characteristics of the site, the geometry of the plot, the
metaphors concomitant with the façade of the former Whitney Museum, the emulation of the aerial volatility of the Guggenheim
Museum and the well-oiled layout of the functional programme, condensed into a main section that sinks below the earth line and
seeks the roots of the design there. The original ground plan separates different architectures with respect to the programme, the
structure and the morphology: transparency of the lower part of the façade against the opacity and massiveness of the volumes that
advance towards the outside. The Mediterranean courtyard underlies the layout of the floor plan and the complex English courtyard
provides the generating section and literally shapes the façades, which are contained by an abstract envelope and have encrypted
content.
Entrant Company
REX Marketing + Design
Category
Integrated Marketing / Company Branding
Country / Region
Canada
Entrant Company
VERB Interactive
Category
Strategic Communications / Social Media Campaign
Country / Region
Canada
Entrant Company
WAYFARER ENTERTAINMENT
Category
Non-Broadcast / Public Interest / Awareness
Country / Region
United States
Entrant Company
FabFitFun
Category
Non-Broadcast / Budget Below $3,000
Country / Region
United States