2020

NYX Awards - 2020 Gold Winner Winner: Eduardo Miguel González, Arquitecto

WHITNEY MUSEUM OF AMERICAN ART (MET BREUER)

Entrant Company

Eduardo Miguel González, Arquitecto

Category

Content Marketing & Writing / Feature Article

Client's Name

Country / Region

Spain

Experience Level

Lecturer

About The Entry

Breuer’s Whitney Museum of Art is located on the island of Manhattan, New York, close to several very important
museums: the American Museum of Natural History, the Metropolitan Museum of Art and the Guggenheim Museum, Franz Lloyd
Wright’s best-known work. The origin of the project was influenced by the characteristics of the site, the geometry of the plot, the
metaphors concomitant with the façade of the former Whitney Museum, the emulation of the aerial volatility of the Guggenheim
Museum and the well-oiled layout of the functional programme, condensed into a main section that sinks below the earth line and
seeks the roots of the design there. The original ground plan separates different architectures with respect to the programme, the
structure and the morphology: transparency of the lower part of the façade against the opacity and massiveness of the volumes that
advance towards the outside. The Mediterranean courtyard underlies the layout of the floor plan and the complex English courtyard
provides the generating section and literally shapes the façades, which are contained by an abstract envelope and have encrypted
content.

2020
Media Relations / Publicity
NYX Awards 2020 Winner - Fiesta Bowl Wishes for Teachers , ASU PR Lab
gold
winner

Entrant Company

ASU PR Lab

Category

Media Relations / Publicity / Media Relations / Other

Country / Region

United States

2020
Non-Broadcast
NYX Awards 2020 Winner - You're Breathing Fire, Matson Money
gold
winner
Matson Money

Entrant Company

Matson Money

Category

Non-Broadcast / Writing / Script (Skill)

Country / Region

United States

2020
Content Marketing & Writing
NYX Awards 2020 Winner - ASU Athletics Coach and Student-Athlete Stories, ASU PR Lab
gold
winner

Entrant Company

ASU PR Lab

Category

Content Marketing & Writing / Feature Article

Country / Region

United States

2020
Design & Print
NYX Awards 2020 Winner - Imalac Brand Identity, The Brand Collective
gold
winner

Entrant Company

The Brand Collective

Category

Design & Print / Corporate Identity

Country / Region

United States