The World Ahead 2025

The World Ahead 2025 was The Economist’s annual campaign promoting its forward-looking editorial report, which predicts major global developments in the coming year. Topics included US politics, economics, business, wars, AI, and climate change. A layered photo collage—accented with bold red marks tied to The Economist’s brand identity— captured the chaos and uncertainty of the future, from leadership changes to geopolitical conflicts. The creative was rolled out across print ads, email banners, paid social media, house ads, and App Store cards.