Rumbling Bald: Rebrand

After decades of success in the Lake Lure community, Rumbling Bald came to us in need of an updated brand and communication strategy to attract new guests and potential residents. We started with heavy research into the history of the brand, target audience, and market research to create a strategic plan which not only helped the brand creatively, but with their future business and marketing decisions. After identifying the purpose and promise of the brand, we created an identity which reflected the natural gifts of Rumbling Bald and helped appeal to a newly targeted audience. The final brand was delivered via digital brand guidelines.