JoJo

Jewel-Osco brings humor and personality to the grocery aisle through JoJo, the brand’s beloved mascot and emerging social-media main character.
In one TikTok, Jewel-Osco puts Kemps milk at the center of the comedy, turning a straightforward product feature into entertainment that feels native to the platform rather than like a traditional ad. By making the product part of the joke, the creative keeps Kemps visible and memorable while giving audiences a reason to watch for the humor first.
JoJo’s personality carries across the account. In another video, aptly captioned “No can do, little lady,” the mascot once again becomes the source of the humor, reinforcing a recognizable character and comedic voice that audiences can come back to.
Together, the videos demonstrate how Jewel-Osco uses JoJo to make everyday grocery products and moments feel unexpected, relatable and entertaining. Instead of relying on overt promotional messaging, the brand lets humor and character lead — creating an organic TikTok presence that can showcase products like Kemps while building a distinctive social identity for Jewel-Osco.