2026

NYX Awards - 2026 Silver Winner Winner: Zbra Studios

Bruster's Ice Cream Franchise Landing Page

Entrant Company

Zbra Studios

Category

Website / Home Page / Landing Page

Client's Name

Bruster's Real Ice Cream

Country / Region

United States

Experience Level

Agency

About The Entry

Bruster’s Real Ice Cream is a regional chain of ice cream shops in the United States, operating as a franchise business model. Founded in 1989 in Bridgewater, Pennsylvania, the company has grown to over 200 independently owned and operated locations across more than 20 states.
Zbra Studios partnered with Bruster’s to design and launch a custom WordPress landing page built to convert franchise prospects. To highlight the value of owning a Bruster's shop, Zbra combined brand storytelling with authentic imagery of real franchise owners and created an engaging digital experience that builds immediate credibility.
To streamline the sales pipeline, Zbra engineered a direct CRM integration for effortless lead capture. Every inquiry is instantly routed to Bruster’s recruitment team for fast follow-up, providing the brand with a high-performing digital asset that drives franchise expansion.

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