2021

NYX Awards - 2021 Gold Winner Winner: Next

So

Entrant Company

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Category

Design & Print / Corporate Identity

Client's Name

Skin Only

Country / Region

Australia

Experience Level

Agency

The goal of Skin Only was to reposition our client\\\\\\\\\\\\\\\'s practice, a skin cancer clinic, against the myriad of competitors who all look ostensibly the same. Standard practice for these clinics in Australia is to use a bright orange dot or some representation of the sun to highlight the damage the sun\\\\\\\\\\\\\\\'s rays can do you. The approach is intimidating and, no doubt, discourages people from visiting these clinics – even though the risks of not doing so are extreme – especially in Australia.
Our approach hinged on the name: Skin Only which we were able to shorten to the acronym \\\\\\\\\\\\\\\'SO\\\\\\\\\\\\\\\'. This, along with a softer colour palette, allowed us to generate a gentler, more conversational style to the brand. SO, becomes a conversation starter – \\\\\\\\\\\\\\\'So, you have a family history of skin cancer?\\\\\\\\\\\\\\\' – for example. The typographic elements then also became secondary brand symbols and the brand takes on a life of its own – flexible, powerful and effective.

Credits

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Kat Foley
2021
Advertising
NYX Awards 2021 Winner - Body Type, Miami Ad School Hamburg
gold
winner
Google & HMCT Art Centre

Entrant Company

Miami Ad School Hamburg

Category

Advertising / Advertising / Other

Country / Region

India

2021
Design & Print
NYX Awards 2021 Winner - The Southeast Diabetes Faith Initiative (SDFI), veJov Design, LLC
gold
winner

Entrant Company

veJov Design, LLC

Category

Design & Print / Logo

Country / Region

United States

2021
Branded Content
NYX Awards 2021 Winner - Lifestyle, Wizard Films/Yuan Ze University
gold
winner
LIFESTYLE GLOBAL ENTERPRISE INC.

Entrant Company

Wizard Films/Yuan Ze University

Category

Branded Content / Branding

Country / Region

Taiwan

2021
Media Relations / Publicity
NYX Awards 2021 Winner - NYX Marcom Awards: Best Strategic Media Profile Campaign, Pantelides PR & Consulting
gold
winner

Entrant Company

Pantelides PR & Consulting

Category

Media Relations / Publicity / Media Response

Country / Region

United States