2021

NYX Awards - 2021 Gold Winner Winner: Miami Ad School Hamburg

Mayor

Entrant Company

Miami Ad School Hamburg

Category

Advertising / Advertising / Other

Client's Name

Niantic

Country / Region

India

Experience Level

Student

Gallery

About The Entry

Touristification of a locale may seem beneficial but locals may not always agree with this idea. Apart from the obvious economic upside, it brings a lot more issues in the city like crowds, pollution, an increase in rates of commodities, etc. All this leads to friction between tourists and locals. To ease this friction, Niantic developed ‘Mayor’. It is an application that caters to both locals and tourists. The locals recommend their favorite spots and activities to tourists. Tourists can vote for these recommendations. Each month the local with the most votes gets to be the virtual mayor of the city. Being the mayor brings a lot of perks such as discounts, free parking, and the like. With Mayor, locals get a new way to enjoy the touristification of their city.

Featured Media

Credits

Creative Technologist
Sukratti Jain
Creative Technologist
Paras Juneja
Mentor
Marc Vosshall
Mentor
Philip Wogart
2021
Design & Print
NYX Awards 2021 Winner - SÛN, IDEA 2
gold
winner
Magna Frisia Probiotics

Entrant Company

IDEA 2

Category

Design & Print / Packaging

Country / Region

Netherlands

2021
Integrated Marketing
NYX Awards 2021 Winner - Gillette Head Shape Campaign , Bluespire Agency
gold
winner
Gillette Children's Specialty Healthcare

Entrant Company

Bluespire Agency

Category

Integrated Marketing / Business to Consumer

Country / Region

United States

2021
Design & Print
NYX Awards 2021 Winner - We Are Directive, Directive Consulting
gold
winner
We Are Directive

Entrant Company

Directive Consulting

Category

Design & Print / Promotional / Branding

Country / Region

United States

2021
Strategic Communications
NYX Awards 2021 Winner - PKGO Forward, Ashworth Creative
gold
winner
City of Poughkeepsie

Entrant Company

Ashworth Creative

Category

Strategic Communications / Video Campaign

Country / Region

United States