2021

NYX Awards - 2021 Gold Winner Winner: Miami Ad School Hamburg

Mayor

Entrant Company

Miami Ad School Hamburg

Category

Advertising / Advertising / Other

Client's Name

Niantic

Country / Region

India

Experience Level

Student

Touristification of a locale may seem beneficial but locals may not always agree with this idea. Apart from the obvious economic upside, it brings a lot more issues in the city like crowds, pollution, an increase in rates of commodities, etc. All this leads to friction between tourists and locals. To ease this friction, Niantic developed ‘Mayor’. It is an application that caters to both locals and tourists. The locals recommend their favorite spots and activities to tourists. Tourists can vote for these recommendations. Each month the local with the most votes gets to be the virtual mayor of the city. Being the mayor brings a lot of perks such as discounts, free parking, and the like. With Mayor, locals get a new way to enjoy the touristification of their city.

Credits

Creative Technologist
Sukratti Jain
Creative Technologist
Paras Juneja
Mentor
Marc Vosshall
Mentor
Philip Wogart
2021
Design & Print
NYX Awards 2021 Winner - Supra Performance, The Brand Leader
gold
winner
Supra Performance

Entrant Company

The Brand Leader

Category

Design & Print / Packaging

Country / Region

United States

2021
Advertising
NYX Awards 2021 Winner - Beat the road, Miami Ad School
gold
winner
Spotify

Entrant Company

Miami Ad School

Category

Advertising / Advertising Campaign

Country / Region

France

2021
Media Relations / Publicity
NYX Awards 2021 Winner - Connecting people and work in an economic downturn, PeopleReady
gold
winner

Entrant Company

PeopleReady

Category

Media Relations / Publicity / Media Relations / Other

Country / Region

United States

2021
Commercials / Marketing
NYX Awards 2021 Winner - Beluga Whales in Churchill , Travel Manitoba
gold
winner

Entrant Company

Travel Manitoba

Category

Commercials / Marketing / Tourism

Country / Region

Canada