2021

NYX Awards - 2021 Gold Winner Winner: Miami Ad School Hamburg

Mayor

Entrant Company

Miami Ad School Hamburg

Category

Advertising / Advertising / Other

Client's Name

Niantic

Country / Region

India

Experience Level

Student

Gallery

About The Entry

Touristification of a locale may seem beneficial but locals may not always agree with this idea. Apart from the obvious economic upside, it brings a lot more issues in the city like crowds, pollution, an increase in rates of commodities, etc. All this leads to friction between tourists and locals. To ease this friction, Niantic developed ‘Mayor’. It is an application that caters to both locals and tourists. The locals recommend their favorite spots and activities to tourists. Tourists can vote for these recommendations. Each month the local with the most votes gets to be the virtual mayor of the city. Being the mayor brings a lot of perks such as discounts, free parking, and the like. With Mayor, locals get a new way to enjoy the touristification of their city.

Featured Media

Credits

Creative Technologist
Sukratti Jain
Creative Technologist
Paras Juneja
Mentor
Marc Vosshall
Mentor
Philip Wogart
2021
Publications
NYX Awards 2021 Winner - 2021 Budget, Town of Orangeville
gold
winner

Entrant Company

Town of Orangeville

Category

Publications / Annual Report

Country / Region

Canada

2021
Integrated Marketing
NYX Awards 2021 Winner - Highbridge 2020 At Home Watch Party Event, Asbury University
gold
winner
Highbridge Film Festival - Student Events Team

Entrant Company

Asbury University

Category

Integrated Marketing / Event Marketing

Country / Region

United States

2021
Design & Print
NYX Awards 2021 Winner - Dove Summer Edition , CRX Design
gold
winner

Entrant Company

CRX Design

Category

Design & Print / Packaging

Country / Region

Brazil

2021
Design & Print
NYX Awards 2021 Winner - Erase Food Waste AR, NEXT/NOW
gold
winner
Morton Salt

Entrant Company

NEXT/NOW

Category

Design & Print / Packaging

Country / Region

United States