2021

NYX Awards - 2021 Gold Winner Winner: Miami Ad School Hamburg

Mayor

Entrant Company

Miami Ad School Hamburg

Category

Advertising / Advertising / Other

Client's Name

Niantic

Country / Region

India

Experience Level

Student

Touristification of a locale may seem beneficial but locals may not always agree with this idea. Apart from the obvious economic upside, it brings a lot more issues in the city like crowds, pollution, an increase in rates of commodities, etc. All this leads to friction between tourists and locals. To ease this friction, Niantic developed ‘Mayor’. It is an application that caters to both locals and tourists. The locals recommend their favorite spots and activities to tourists. Tourists can vote for these recommendations. Each month the local with the most votes gets to be the virtual mayor of the city. Being the mayor brings a lot of perks such as discounts, free parking, and the like. With Mayor, locals get a new way to enjoy the touristification of their city.

Credits

Creative Technologist
Sukratti Jain
Creative Technologist
Paras Juneja
Mentor
Marc Vosshall
Mentor
Philip Wogart
2021
Covid Related
NYX Awards 2021 Winner - Shubak 9 , Red Impact Communication
gold
winner
Ministry of Communication and Information Technology

Entrant Company

Red Impact Communication

Category

Covid Related / Virtual Event

Country / Region

Saudi Arabia

2021
Commercials / Marketing
NYX Awards 2021 Winner - Five9 Spot - Reimagined CX Experience, Media One Creative Inc.
gold
winner

Entrant Company

Media One Creative Inc.

Category

Commercials / Marketing / Business-to-Business

Country / Region

Canada

2021
Audio & Podcasts
NYX Awards 2021 Winner - SexTok with Zibby and Tracey, Moms Don't Have Time To
gold
winner

Entrant Company

Moms Don't Have Time To

Category

Audio & Podcasts / Entertainment

Country / Region

United States

2021
Branded Content
NYX Awards 2021 Winner -  Meet Taiwan, Wizard Films/Yuan Ze University
gold
winner
The Bureau of Foreign Trade, Taiwan (R.O.C.)

Entrant Company

Wizard Films/Yuan Ze University

Category

Branded Content / Tourism

Country / Region

Taiwan