2021
Entrant Company
Miami Ad School Hamburg
Category
Advertising - Advertising / Other
Client's Name
Niantic
Country / Region
India
Experience Level
Student
Touristification of a locale may seem beneficial but locals may not always agree with this idea. Apart from the obvious economic upside, it brings a lot more issues in the city like crowds, pollution, an increase in rates of commodities, etc. All this leads to friction between tourists and locals. To ease this friction, Niantic developed ‘Mayor’. It is an application that caters to both locals and tourists. The locals recommend their favorite spots and activities to tourists. Tourists can vote for these recommendations. Each month the local with the most votes gets to be the virtual mayor of the city. Being the mayor brings a lot of perks such as discounts, free parking, and the like. With Mayor, locals get a new way to enjoy the touristification of their city.
Credits
Entrant Company
Directive Consulting
Category
Website - Corporation Design
Country / Region
United States
Entrant Company
NEXT/NOW
Category
Design & Print - Packaging
Country / Region
United States
Entrant Company
Some Spider, Inc.
Category
Live Event - Education Event
Country / Region
United States
Entrant Company
Parnaso
Category
Advertising - Newspaper AD (Single)
Country / Region
Spain