2021

NYX Awards - 2021 Gold Winner Winner: Miami Ad School Hamburg

Mayor

Entrant Company

Miami Ad School Hamburg

Category

Advertising / Advertising / Other

Client's Name

Niantic

Country / Region

India

Experience Level

Student

Touristification of a locale may seem beneficial but locals may not always agree with this idea. Apart from the obvious economic upside, it brings a lot more issues in the city like crowds, pollution, an increase in rates of commodities, etc. All this leads to friction between tourists and locals. To ease this friction, Niantic developed ‘Mayor’. It is an application that caters to both locals and tourists. The locals recommend their favorite spots and activities to tourists. Tourists can vote for these recommendations. Each month the local with the most votes gets to be the virtual mayor of the city. Being the mayor brings a lot of perks such as discounts, free parking, and the like. With Mayor, locals get a new way to enjoy the touristification of their city.

Credits

Creative Technologist
Sukratti Jain
Creative Technologist
Paras Juneja
Mentor
Marc Vosshall
Mentor
Philip Wogart
2021
Non-Broadcast
NYX Awards 2021 Winner - COCA-COLA - Share A Coke Delivered, SASSO Agency
gold
winner

Entrant Company

SASSO Agency

Category

Non-Broadcast / Food & Beverage

Country / Region

United States

2021
Web Based Production
NYX Awards 2021 Winner - PURIM: FUNNY STORY, Multipleoutlet Productions & Charity Bids
gold
winner
Met Council

Entrant Company

Multipleoutlet Productions & Charity Bids

Category

Web Based Production / Entertainment (YouTube / Vimeo)

Country / Region

United States

2021
Content Marketing & Writing
NYX Awards 2021 Winner - Fear Factor, ACAMS
gold
winner
ACAMS Today

Entrant Company

ACAMS

Category

Content Marketing & Writing / Editorial

Country / Region

United States

2021
Broadcast / Television
NYX Awards 2021 Winner -  Hands, Parnaso
gold
winner

Entrant Company

Parnaso

Category

Broadcast / Television / Business-to-Consumer

Country / Region

Spain