2021

Entrant Company
Miami Ad School Hamburg
Category
Advertising / Advertising / Other
Client's Name
Niantic
Country / Region
India
Experience Level
Student
Touristification of a locale may seem beneficial but locals may not always agree with this idea. Apart from the obvious economic upside, it brings a lot more issues in the city like crowds, pollution, an increase in rates of commodities, etc. All this leads to friction between tourists and locals. To ease this friction, Niantic developed ‘Mayor’. It is an application that caters to both locals and tourists. The locals recommend their favorite spots and activities to tourists. Tourists can vote for these recommendations. Each month the local with the most votes gets to be the virtual mayor of the city. Being the mayor brings a lot of perks such as discounts, free parking, and the like. With Mayor, locals get a new way to enjoy the touristification of their city.
Credits
Entrant Company
Mad Hat Maven
Category
Design & Print / Media Kit / Sales Kit / Folder
Country / Region
United States
Entrant Company
Multipleoutlet Productions & Charity Bids
Category
Web Based Production / Entertainment (YouTube / Vimeo)
Country / Region
United States
Entrant Company
Ivanti
Category
Strategic Communications / Special Event
Country / Region
United States
Entrant Company
INFliGht (飛行模式)
Category
Student Submission / Design & Print
Country / Region
Taiwan