2021

NYX Awards - 2021 Gold Winner Winner: Miami Ad School Hamburg

Mayor

Entrant Company

Miami Ad School Hamburg

Category

Advertising / Advertising / Other

Client's Name

Niantic

Country / Region

India

Experience Level

Student

Touristification of a locale may seem beneficial but locals may not always agree with this idea. Apart from the obvious economic upside, it brings a lot more issues in the city like crowds, pollution, an increase in rates of commodities, etc. All this leads to friction between tourists and locals. To ease this friction, Niantic developed ‘Mayor’. It is an application that caters to both locals and tourists. The locals recommend their favorite spots and activities to tourists. Tourists can vote for these recommendations. Each month the local with the most votes gets to be the virtual mayor of the city. Being the mayor brings a lot of perks such as discounts, free parking, and the like. With Mayor, locals get a new way to enjoy the touristification of their city.

Credits

Creative Technologist
Sukratti Jain
Creative Technologist
Paras Juneja
Mentor
Marc Vosshall
Mentor
Philip Wogart
2021
Broadcast / Television
NYX Awards 2021 Winner - A Tiny Audience, A Tiny Audience, LLC
gold
winner
Maurice Keizer

Entrant Company

A Tiny Audience, LLC

Category

Broadcast / Television / Broadcast / Television / Other

Country / Region

United States

2021
Marketing Effectiveness
NYX Awards 2021 Winner - Read beyond the lines, Family AG
gold
winner

Entrant Company

Family AG

Category

Marketing Effectiveness / Marketing Effectiveness / Other

Country / Region

Switzerland

2021
Website
NYX Awards 2021 Winner - rxipm.com, IPM
gold
winner
IPM

Entrant Company

IPM

Category

Website / Health

Country / Region

United States

2021
Branded Content
NYX Awards 2021 Winner - 2020 The Content Collective Logo Rebrand, Omnicom Media Group
gold
winner
The Content Collective (TCC)

Entrant Company

Omnicom Media Group

Category

Branded Content / Motion Graphics

Country / Region

United States