2021

NYX Awards - 2021 Gold Winner Winner

Mayor

Entrant Company

Miami Ad School Hamburg

Category

Advertising / Advertising / Other

Client's Name

Niantic

Country / Region

India

Experience Level

Student

Touristification of a locale may seem beneficial but locals may not always agree with this idea. Apart from the obvious economic upside, it brings a lot more issues in the city like crowds, pollution, an increase in rates of commodities, etc. All this leads to friction between tourists and locals. To ease this friction, Niantic developed ‘Mayor’. It is an application that caters to both locals and tourists. The locals recommend their favorite spots and activities to tourists. Tourists can vote for these recommendations. Each month the local with the most votes gets to be the virtual mayor of the city. Being the mayor brings a lot of perks such as discounts, free parking, and the like. With Mayor, locals get a new way to enjoy the touristification of their city.

Credits

Creative Technologist
Sukratti Jain
Creative Technologist
Paras Juneja
Mentor
Marc Vosshall
Mentor
Philip Wogart
2021
Strategic Communications
NYX Awards 2021 Winner - NEW MODEL FOR RESPONSIBLE COVERAGE OF CONTROVERSIAL SCIENCE
gold
winner

Entrant Company

Tania Ewing & Assoc.

Category

Strategic Communications / Strategic Communications / Other

Country / Region

Australia

2021
Branded Content
NYX Awards 2021 Winner - We Are Directive
gold
winner
Directive Consulting

Entrant Company

Directive Consulting

Category

Branded Content / Motion Graphics

Country / Region

United States

2021
Branded Content
NYX Awards 2021 Winner - Lifestyle
gold
winner
LIFESTYLE GLOBAL ENTERPRISE INC.

Entrant Company

Wizard Films/Yuan Ze University

Category

Branded Content / Fashion & Lifestyle

Country / Region

Taiwan

2021
Social Marketing / Communications
NYX Awards 2021 Winner - RollTrac: Bring it On
gold
winner

Entrant Company

Gravity Global

Category

Social Marketing / Communications / Social Content / Post

Country / Region

United Kingdom