2021

NYX Awards - 2021 Gold Winner Winner: Miami Ad School Hamburg

Mayor

Entrant Company

Miami Ad School Hamburg

Category

Advertising / Advertising / Other

Client's Name

Niantic

Country / Region

India

Experience Level

Student

Gallery

About The Entry

Touristification of a locale may seem beneficial but locals may not always agree with this idea. Apart from the obvious economic upside, it brings a lot more issues in the city like crowds, pollution, an increase in rates of commodities, etc. All this leads to friction between tourists and locals. To ease this friction, Niantic developed ‘Mayor’. It is an application that caters to both locals and tourists. The locals recommend their favorite spots and activities to tourists. Tourists can vote for these recommendations. Each month the local with the most votes gets to be the virtual mayor of the city. Being the mayor brings a lot of perks such as discounts, free parking, and the like. With Mayor, locals get a new way to enjoy the touristification of their city.

Featured Media

Credits

Creative Technologist
Sukratti Jain
Creative Technologist
Paras Juneja
Mentor
Marc Vosshall
Mentor
Philip Wogart
2021
Non-Broadcast
NYX Awards 2021 Winner - The Inside Man 3, Twist and Shout, a KnowBe4 company
gold
winner

Entrant Company

Twist and Shout, a KnowBe4 company

Category

Non-Broadcast / E-Learning

Country / Region

United Kingdom

2021
Non-Broadcast
NYX Awards 2021 Winner - GIRLS LIKE ME, STEREOSCREEN
gold
winner
SCHAEFFLER

Entrant Company

STEREOSCREEN

Category

Non-Broadcast / Branding

Country / Region

Germany

2021
Non-Broadcast
NYX Awards 2021 Winner - iFuse Torq Implant System, Microverse Studios
gold
winner

Entrant Company

Microverse Studios

Category

Non-Broadcast / Biotechnology

Country / Region

United States

2021
Website
NYX Awards 2021 Winner - Myers + Chang Website Design, Metropolis Creative
gold
winner

Entrant Company

Metropolis Creative

Category

Website / Restaurant

Country / Region

United States