2021

NYX Awards - 2021 Gold Winner Winner: Miami Ad School Hamburg

Mayor

Entrant Company

Miami Ad School Hamburg

Category

Advertising / Advertising / Other

Client's Name

Niantic

Country / Region

India

Experience Level

Student

Touristification of a locale may seem beneficial but locals may not always agree with this idea. Apart from the obvious economic upside, it brings a lot more issues in the city like crowds, pollution, an increase in rates of commodities, etc. All this leads to friction between tourists and locals. To ease this friction, Niantic developed ‘Mayor’. It is an application that caters to both locals and tourists. The locals recommend their favorite spots and activities to tourists. Tourists can vote for these recommendations. Each month the local with the most votes gets to be the virtual mayor of the city. Being the mayor brings a lot of perks such as discounts, free parking, and the like. With Mayor, locals get a new way to enjoy the touristification of their city.

Credits

Creative Technologist
Sukratti Jain
Creative Technologist
Paras Juneja
Mentor
Marc Vosshall
Mentor
Philip Wogart
2021
Commercials / Marketing
NYX Awards 2021 Winner - The Wild Wild Net Teaser, Infosec
gold
winner

Entrant Company

Infosec

Category

Commercials / Marketing / Animation

Country / Region

United States

2021
Series / Campaign
NYX Awards 2021 Winner - Faces of Mt. Scott, Sproutbox Media
gold
winner
Mt. Scott Learning Center

Entrant Company

Sproutbox Media

Category

Series / Campaign / Schools / Colleges / Universities

Country / Region

United States

2021
Branded Content
NYX Awards 2021 Winner - Pandora's Box: Lifting the Lid on Menstruation, IR Films - a Diva International and Media One Creative production
gold
winner
Diva International + Media One Creative

Entrant Company

IR Films - a Diva International and Media One Creative production

Category

Branded Content / Documentary

Country / Region

Canada

2021
Design & Print
NYX Awards 2021 Winner - Teatime is Anytime! Harney & Sons Fine Teas 2020 Catalog, Ashworth Creative
gold
winner

Entrant Company

Ashworth Creative

Category

Design & Print / Catalog

Country / Region

United States