2021

NYX Awards - 2021 Gold Winner Winner: Miami Ad School Hamburg

Mayor

Entrant Company

Miami Ad School Hamburg

Category

Advertising / Advertising / Other

Client's Name

Niantic

Country / Region

India

Experience Level

Student

Gallery

About The Entry

Touristification of a locale may seem beneficial but locals may not always agree with this idea. Apart from the obvious economic upside, it brings a lot more issues in the city like crowds, pollution, an increase in rates of commodities, etc. All this leads to friction between tourists and locals. To ease this friction, Niantic developed ‘Mayor’. It is an application that caters to both locals and tourists. The locals recommend their favorite spots and activities to tourists. Tourists can vote for these recommendations. Each month the local with the most votes gets to be the virtual mayor of the city. Being the mayor brings a lot of perks such as discounts, free parking, and the like. With Mayor, locals get a new way to enjoy the touristification of their city.

Featured Media

Credits

Creative Technologist
Sukratti Jain
Creative Technologist
Paras Juneja
Mentor
Marc Vosshall
Mentor
Philip Wogart
2021
Web Based Production
NYX Awards 2021 Winner - Corn Warriors - Season 5, Swood Media
gold
winner
Corn Warriors

Entrant Company

Swood Media

Category

Web Based Production / Directing (Skill)

Country / Region

United States

2021
Covid Related
NYX Awards 2021 Winner - Helping patients through COVID-19: American Kidney Fund, American Kidney Fund
gold
winner

Entrant Company

American Kidney Fund

Category

Covid Related / Non-Profit

Country / Region

United States

2021
Social Video
NYX Awards 2021 Winner - Rising From the Ashes, Blue Chalk Media
gold
winner
Oregon School Boards Association

Entrant Company

Blue Chalk Media

Category

Social Video / Documentary

Country / Region

United States

2021
Commercials / Marketing
NYX Awards 2021 Winner - Feast Café Bistro: sharing culture through food, Travel Manitoba
gold
winner

Entrant Company

Travel Manitoba

Category

Commercials / Marketing / Tourism

Country / Region

Canada