2021

NYX Awards - 2021 Gold Winner Winner

Mayor

Entrant Company

Miami Ad School Hamburg

Category

Advertising / Advertising / Other

Client's Name

Niantic

Country / Region

India

Experience Level

Student

Touristification of a locale may seem beneficial but locals may not always agree with this idea. Apart from the obvious economic upside, it brings a lot more issues in the city like crowds, pollution, an increase in rates of commodities, etc. All this leads to friction between tourists and locals. To ease this friction, Niantic developed ‘Mayor’. It is an application that caters to both locals and tourists. The locals recommend their favorite spots and activities to tourists. Tourists can vote for these recommendations. Each month the local with the most votes gets to be the virtual mayor of the city. Being the mayor brings a lot of perks such as discounts, free parking, and the like. With Mayor, locals get a new way to enjoy the touristification of their city.

Credits

Creative Technologist
Sukratti Jain
Creative Technologist
Paras Juneja
Mentor
Marc Vosshall
Mentor
Philip Wogart
2021
Non-Broadcast
NYX Awards 2021 Winner - Medallia Anthem
gold
winner
Medallia

Entrant Company

Medallia

Category

Non-Broadcast / Non-Broadcast / Other

Country / Region

United States

2021
Pro Bono
NYX Awards 2021 Winner - Protect Small Business
gold
winner

Entrant Company

Xpedition

Category

Pro Bono / Pro Bono

Country / Region

United States

2021
Web Based Production
NYX Awards 2021 Winner - Corn Warriors - Season 5
gold
winner
Corn Warriors

Entrant Company

Swood Media

Category

Web Based Production / Directing (Skill)

Country / Region

United States

2021
Branded Content
NYX Awards 2021 Winner - Lifestyle
gold
winner
LIFESTYLE GLOBAL ENTERPRISE INC.

Entrant Company

Wizard Films/Yuan Ze University

Category

Branded Content / Fashion & Lifestyle

Country / Region

Taiwan