Pandora's Box: Lifting the Lid on Menstruation

To launch Diva Cares, a program committed to advancing the menstrual equity movement, Diva International wanted to draw more attention to the matter and be seen as the thought leader that they are. Instead of a typical campaign that would highlight the launch of the Diva Cares initiative, we took on an issue that goes beyond Diva - Menstrual Equity - and created a documentary that focused on the global concern instead of the brand. After all, Menstrual Equity was always at the core of Diva International’s founding philosophy.