Dove Summer Edition

Packaging and communication for the global launch of Dove’s special summer edition range. The visual identity developed plays with the unique proposal of the range which brings together the brand’s characteristic moisturising properties with the addition of two key ingredients – aloe vera and rose water. The ingredients and cream are the main protagonists, revealed through dynamic brushstrokes which come together in a burst of colour and refreshment, allowing the brand to present a vibrant and engaging appeal fit for the summer season.