2021

NYX Awards - 2021 Silver Winner Winner: Members Trust Company

Out-of-the-Box Promotional Item

Entrant Company

Members Trust Company

Category

Design & Print / Promotional Item

Client's Name

Country / Region

United States

Experience Level

Internal

PROBLEM
New Kid on the Block Must
Make a Memorable Impact.
Members Trust Company is just now making its formal debut on the national
stage, so we need to get people talking. We need to go beyond forgettable
promotional items like water bottles, pop sockets and notepads.
SOLUTION
Out-of the Box Promotional Items
DESCRIPTION:
We don’t just talk the talk when it comes to our ’ Main
Street Values. Wall Street Expertise.’ positioning, we walk
it - and wear it. Initially designed for our own employees,
it wasn’t long before others started asking for our ‘twosided’
apparel to wear on whichever side fit their mood,
unearthing a customer appreciation initiative that was
well received ... and dressed.

Credits

VP, Marketing at Members Trust Company
Andrea Brandon
Partner, ZWO Marketing Agency
Cynthia Jenkins
CEO, ZWO Marketing Agency
Tina Zwolinski
2021
Advertising
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silver
winner

Entrant Company

SFC Group

Category

Advertising / Advertising Campaign

Country / Region

United States

2021
Design & Print
NYX Awards 2021 Winner - We Are Directive, Directive Consulting
silver
winner
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Entrant Company

Directive Consulting

Category

Design & Print / Other Design & Marketing

Country / Region

United States

2021
Integrated Marketing
NYX Awards 2021 Winner - Longwood at Oakmont Digital Campaign , Bluespire Agency
silver
winner

Entrant Company

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Category

Integrated Marketing / Business to Consumer

Country / Region

United States

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Branded Content
NYX Awards 2021 Winner - The Perks of Being an Investmate, SAPHIRA
silver
winner

Entrant Company

SAPHIRA

Category

Branded Content / Real Estate

Country / Region

Ukraine