2021

NYX Awards - 2021 Silver Winner Winner: Members Trust Company

Out-of-the-Box Promotional Item

Entrant Company

Members Trust Company

Category

Design & Print / Promotional Item

Client's Name

Country / Region

United States

Experience Level

Internal

PROBLEM
New Kid on the Block Must
Make a Memorable Impact.
Members Trust Company is just now making its formal debut on the national
stage, so we need to get people talking. We need to go beyond forgettable
promotional items like water bottles, pop sockets and notepads.
SOLUTION
Out-of the Box Promotional Items
DESCRIPTION:
We don’t just talk the talk when it comes to our ’ Main
Street Values. Wall Street Expertise.’ positioning, we walk
it - and wear it. Initially designed for our own employees,
it wasn’t long before others started asking for our ‘twosided’
apparel to wear on whichever side fit their mood,
unearthing a customer appreciation initiative that was
well received ... and dressed.

Credits

VP, Marketing at Members Trust Company
Andrea Brandon
Partner, ZWO Marketing Agency
Cynthia Jenkins
CEO, ZWO Marketing Agency
Tina Zwolinski
2021
Marketing Effectiveness
NYX Awards 2021 Winner - Phishing with Cookies, MobileIron / Ivanti
silver
winner

Entrant Company

MobileIron / Ivanti

Category

Marketing Effectiveness / Marketing Effectiveness / Other

Country / Region

United States

2021
Broadcast / Television
NYX Awards 2021 Winner - for the love of life, Parnaso
silver
winner

Entrant Company

Parnaso

Category

Broadcast / Television / Broadcast / Television / Other

Country / Region

Spain

2021
Advertising
NYX Awards 2021 Winner - When Animals Love Their Vet, Home
silver
winner
Hudson Highlands Veterinary Medical Group

Entrant Company

Home

Category

Advertising / Advertising / Other

Country / Region

United States

2021
Immersive & Mixed Reality
NYX Awards 2021 Winner - Choose Your Own Adventure® Security Awareness Game, Infosec
silver
winner

Entrant Company

Infosec

Category

Immersive & Mixed Reality / Use of Interactive (Skill)

Country / Region

United States