2021

NYX Awards - 2021 Silver Winner Winner: Members Trust Company

Out-of-the-Box Promotional Item

Entrant Company

Members Trust Company

Category

Design & Print / Promotional Item

Client's Name

Country / Region

United States

Experience Level

Internal

PROBLEM
New Kid on the Block Must
Make a Memorable Impact.
Members Trust Company is just now making its formal debut on the national
stage, so we need to get people talking. We need to go beyond forgettable
promotional items like water bottles, pop sockets and notepads.
SOLUTION
Out-of the Box Promotional Items
DESCRIPTION:
We don’t just talk the talk when it comes to our ’ Main
Street Values. Wall Street Expertise.’ positioning, we walk
it - and wear it. Initially designed for our own employees,
it wasn’t long before others started asking for our ‘twosided’
apparel to wear on whichever side fit their mood,
unearthing a customer appreciation initiative that was
well received ... and dressed.

Credits

VP, Marketing at Members Trust Company
Andrea Brandon
Partner, ZWO Marketing Agency
Cynthia Jenkins
CEO, ZWO Marketing Agency
Tina Zwolinski
2021
Social Marketing / Communications
NYX Awards 2021 Winner - A Reimagined Bike to Work Week, Preferred Employers Insurance
silver
winner

Entrant Company

Preferred Employers Insurance

Category

Social Marketing / Communications / Social Public Service & Activism

Country / Region

United States

2021
Web Based Production
NYX Awards 2021 Winner - PURIM: FUNNY STORY, Multipleoutlet Productions & Charity Bids
silver
winner
Met Council

Entrant Company

Multipleoutlet Productions & Charity Bids

Category

Web Based Production / Event

Country / Region

United States

2021
Student Submission
NYX Awards 2021 Winner - Syrup Therapy, Miami Ad School Europe
silver
winner

Entrant Company

Miami Ad School Europe

Category

Student Submission / Media Relations / Publicity

Country / Region

Bulgaria

2021
Series / Campaign
NYX Awards 2021 Winner - Searching For Forever, BKN Creative
silver
winner
The Heart Gallery of Tampa

Entrant Company

BKN Creative

Category

Series / Campaign / Nonprofit

Country / Region

United States