2021

NYX Awards - 2021 Silver Winner Winner: Members Trust Company

Out-of-the-Box Promotional Item

Entrant Company

Members Trust Company

Category

Design & Print / Promotional Item

Client's Name

Country / Region

United States

Experience Level

Internal

PROBLEM
New Kid on the Block Must
Make a Memorable Impact.
Members Trust Company is just now making its formal debut on the national
stage, so we need to get people talking. We need to go beyond forgettable
promotional items like water bottles, pop sockets and notepads.
SOLUTION
Out-of the Box Promotional Items
DESCRIPTION:
We don’t just talk the talk when it comes to our ’ Main
Street Values. Wall Street Expertise.’ positioning, we walk
it - and wear it. Initially designed for our own employees,
it wasn’t long before others started asking for our ‘twosided’
apparel to wear on whichever side fit their mood,
unearthing a customer appreciation initiative that was
well received ... and dressed.

Credits

VP, Marketing at Members Trust Company
Andrea Brandon
Partner, ZWO Marketing Agency
Cynthia Jenkins
CEO, ZWO Marketing Agency
Tina Zwolinski
2021
Non-Broadcast
NYX Awards 2021 Winner - Nortek Reznor Teaser Video , QA Graphics
silver
winner
Nortek Global HVAC

Entrant Company

QA Graphics

Category

Non-Broadcast / Animation

Country / Region

United States

2021
Integrated Marketing
NYX Awards 2021 Winner - Beyond the Crisis, SAP
silver
winner

Entrant Company

SAP

Category

Integrated Marketing / Business to Business

Country / Region

United States

2021
Design & Print
NYX Awards 2021 Winner - Cooked in 5, BET Digital
silver
winner

Entrant Company

BET Digital

Category

Design & Print / Logo

Country / Region

United States

2021
Advertising
NYX Awards 2021 Winner - Burguer, Parnaso
silver
winner
WOW

Entrant Company

Parnaso

Category

Advertising / Newspaper AD (Single)

Country / Region

Spain