2021

NYX Awards - 2021 Silver Winner Winner

Out-of-the-Box Promotional Item

Entrant Company

Members Trust Company

Category

Design & Print / Promotional Item

Client's Name

Country / Region

United States

Experience Level

Internal

PROBLEM

New Kid on the Block Must

Make a Memorable Impact.

Members Trust Company is just now making its formal debut on the national

stage, so we need to get people talking. We need to go beyond forgettable

promotional items like water bottles, pop sockets and notepads.

SOLUTION

Out-of the Box Promotional Items

DESCRIPTION:

We don’t just talk the talk when it comes to our ’ Main

Street Values. Wall Street Expertise.’ positioning, we walk

it - and wear it. Initially designed for our own employees,

it wasn’t long before others started asking for our ‘twosided’

apparel to wear on whichever side fit their mood,

unearthing a customer appreciation initiative that was

well received ... and dressed.

Credits

VP, Marketing at Members Trust Company
Andrea Brandon
Partner, ZWO Marketing Agency
Cynthia Jenkins
CEO, ZWO Marketing Agency
Tina Zwolinski
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