2021
Entrant Company
HERO Marketing
Category
Marketing Effectiveness / Internal Comm Campaign
Client's Name
Earnest
Country / Region
United States
Experience Level
Agency
HERO Marketing partnered with Earnest’s leadership team to develop a refreshed brand vision video designed to spark employee excitement and imagination for the next phase of the company’s evolution.
Our evocative “Moving People Forward” 2-minute production utilized three emotive personal narratives, along with striking visuals of the target audience, flowing music, and a rich V.O. delivery to capture Earnest’s altruistic vision of helping people go beyond financing their education to living their best lives.
After the Earnest team debuted the video, they shared it was a big hit. Earnest’s CEO Susan Ehrlich said, “We shared the vision video at our All-Hands Meeting and the most popular question was: Are we buying a Superbowl ad to show it to the world? Seriously. Everybody LOVED it!” The video has gone on to be used in Earnest’s recruiting and PR efforts.
Credits
Entrant Company
SFC Group
Category
Advertising / Advertising Campaign
Country / Region
United States
Entrant Company
Inspired eLearning, LLC.
Category
Non-Broadcast / E-Learning
Country / Region
United States
Entrant Company
Miami Ad School Hamburg
Category
Integrated Marketing / Cause Marketing
Country / Region
Bulgaria
Entrant Company
Multipleoutlet Productions & Charity Bids
Category
Web Based Production / Event
Country / Region
United States