2021

NYX Awards - 2021 Silver Winner Winner: HERO Marketing

Earnest Vision Video

Entrant Company

HERO Marketing

Category

Marketing Effectiveness / Internal Comm Campaign

Client's Name

Earnest

Country / Region

United States

Experience Level

Agency

HERO Marketing partnered with Earnest’s leadership team to develop a refreshed brand vision video designed to spark employee excitement and imagination for the next phase of the company’s evolution.
Our evocative “Moving People Forward” 2-minute production utilized three emotive personal narratives, along with striking visuals of the target audience, flowing music, and a rich V.O. delivery to capture Earnest’s altruistic vision of helping people go beyond financing their education to living their best lives.
After the Earnest team debuted the video, they shared it was a big hit. Earnest’s CEO Susan Ehrlich said, “We shared the vision video at our All-Hands Meeting and the most popular question was: Are we buying a Superbowl ad to show it to the world? Seriously. Everybody LOVED it!” The video has gone on to be used in Earnest’s recruiting and PR efforts.

Credits

Chief Creative Officer, HERO Marketing
Richard Bumgarner
EVP Managing Director, HERO Marketing
Kim Johnson
Art Director, HERO Marketing
Lauren Burnett
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