2021
Entrant Company
HERO Marketing
Category
Marketing Effectiveness - Internal Comm Campaign
Client's Name
Earnest
Country / Region
United States
Experience Level
Agency
HERO Marketing partnered with Earnest’s leadership team to develop a refreshed brand vision video designed to spark employee excitement and imagination for the next phase of the company’s evolution.
Our evocative “Moving People Forward” 2-minute production utilized three emotive personal narratives, along with striking visuals of the target audience, flowing music, and a rich V.O. delivery to capture Earnest’s altruistic vision of helping people go beyond financing their education to living their best lives.
After the Earnest team debuted the video, they shared it was a big hit. Earnest’s CEO Susan Ehrlich said, “We shared the vision video at our All-Hands Meeting and the most popular question was: Are we buying a Superbowl ad to show it to the world? Seriously. Everybody LOVED it!” The video has gone on to be used in Earnest’s recruiting and PR efforts.
Credits
Entrant Company
Blue Chalk Media
Category
Social Video - Nonprofit
Country / Region
United States
Entrant Company
QNET
Category
Social Video - Informational
Country / Region
Singapore
Entrant Company
CTI Digital
Category
Website - Website / Other
Country / Region
United Kingdom
Entrant Company
Cintri
Category
Commercials / Marketing - Sports
Country / Region
United States