2021

NYX Awards - 2021 Silver Winner Winner: SFC Group

Senestech ContraPest Print Ad

Entrant Company

SFC Group

Category

Advertising / AD (Single)

Client's Name

Senestech ContraPest

Country / Region

United States

Experience Level

Agency

Our Challenge: Rats. They\'re dirty, destructive, and reproduce like, well, rats. Did you know that
a single rat can have a litter of 10+ pups every 8 weeks? You do the math. For certain places like industrial farms and big cities, an infestation can be a costly problem. Traditional pest management has its place, but traps and poison just leave behind little rat corpses. What SenesTech has done with ContraPest is nothing short of amazing. But, no one really knows who SenesTech is. And ContraPest, birth control for rats that humanely reduces rat populations, certainly isn\'t a household name. SenesTech knows it should be and we agree.
Our Approach: Tongue-in-cheek copy gets straight to the point and saturated green color says \"environmentally friendly\" without saying \"environmentally friendly.\" Seeing this ad, who wouldn\'t want to support safe rat sex.

Credits

Creative Director
Brian Zandman
Creative Director Copy
Jennifer Fry Devault
Copywriter
Tom White
2021
Media Relations / Publicity
NYX Awards 2021 Winner - Connecting people and work in an economic downturn, PeopleReady
silver
winner

Entrant Company

PeopleReady

Category

Media Relations / Publicity / Media Response

Country / Region

United States

2021
Non-Broadcast
NYX Awards 2021 Winner - The Fire Triangle, Safe Community Project
silver
winner
Safe Community Project

Entrant Company

Safe Community Project

Category

Non-Broadcast / Children

Country / Region

United States

2021
Web Based Production
NYX Awards 2021 Winner - Corn Warriors - Season 5, Swood Media
silver
winner
Corn Warriors

Entrant Company

Swood Media

Category

Web Based Production / Editing (Skill)

Country / Region

United States

2021
Student Submission
NYX Awards 2021 Winner - Syrup Therapy, Miami Ad School Europe
silver
winner

Entrant Company

Miami Ad School Europe

Category

Student Submission / Media Relations / Publicity

Country / Region

Bulgaria