What's your outdoor style?

Design Within Reach came to Ceros looking to create an interactive, immersive, and visually-compelling quiz that their followers could engage with to determine their outdoor style, and ultimately, shop their products. The quiz, the first of its kind for Design Within Reach, spanned four questions and four personas, with each yielding 4-8 product recommendations on DWR\\\'s website. This quick, easy-to-consume quiz format was successful in its appeal to Design Within Reach’s social audience. Optimized for mobile engagement, it aligned with DWR’s elevated visual aesthetic, and engaged their design-conscious audience. The quiz was promoted on Facebook and Instagram Stories as an engagement-optimized campaign. Visitors were driven to the interactive landing page after clicking on or swiping up on an ad from Facebook and/or Instagram Stories.
DWR also leveraged Ceros to create, design and build the ad unit that drove prospective customers to the interactive quiz. The ad unit, a video that echoed the first page of the quiz, was optimized for mobile. It included clear branding at the onset and captured the elevated aesthetic of the DWR brand. The headline, “That Summer Feeling,” captured visitors’ attention and the promise of “discovering your summer style” incentivized visitors to click through to the quiz.