2021
Entrant Company
Ceros
Category
Website - Business to Business
Client's Name
Getty Images
Country / Region
United States
Experience Level
Agency
Getty Images and Ceros, in partnership with SEEHER/ANA (Association of National Advertisers, the largest marketing and advertising association in the U.S.), developed a comprehensive guide designed to help brands and advertisers take a more authentic and inclusive approach toward representing all kinds of women. Although we recognize that there is no such thing as a single experience that represents an entire gender, this guide explores seven key aspects of identity that influence the portrayal of women in media, specifically age, gender identity and expression, sexual orientation, religion, ability, race and ethnicity, and body type. By providing brands, media and agencies with the necessary tools to be intentional and inclusive in their efforts to showcase the multitude of unique experiences of what it means to be a woman today, we aim to ensure that empowering, intersectional, diverse representations of women become the norm.
Credits
Entrant Company
Family AG
Category
Marketing Effectiveness - Video Campaign
Country / Region
Switzerland
Entrant Company
HireInfluence
Category
Social Marketing / Communications - Social Influencer Marketing
Country / Region
United States
Entrant Company
Wildbytes
Category
Website - Business to Business
Country / Region
Spain
Entrant Company
APV
Category
Branded Content - Business-to-Business
Country / Region
Hong Kong SAR