2021

NYX Awards - 2021 Gold Winner Winner: PeopleReady

Connecting people and work in an economic downturn

Entrant Company

PeopleReady

Category

Media Relations / Publicity / Televison Placement

Client's Name

PeopleReady

Country / Region

United States

Experience Level

Internal

As the pandemic swept the nation more, tens of millions of people across the US found themselves or someone in their households without a job; for many, it happened seemingly overnight. While the unpredictable economy continued, the workforce struggled to recover and millions went from full-time employees to job-seekers failing to see the jobs they had lost come back. Following an economic downturn, temporary jobs are added to the workforce sooner than the full-time permanent jobs many had lost. In-line with its mission of connecting people and work, temporary staffing leader PeopleReady launched an aggressive media outreach effort to help people across the nation find work in their local communities. With a focus on informing media of the most in-demand temporary jobs, areas of growth, opportunities for people to recareer and helping people connect to the jobs, PeopleReady’s information-driven effort garnered more than two thousand media stories across the nation on TV, radio, and print media outlets. The effort is driving attention and increasing awareness of jobs hiring immediately, reaching over 1.7 billion readers/viewers (and counting), helping people connect to the open jobs a variety of ways: via app (JobStack), online (jobs.peopleready.com), and in person (at PeopleReady locations across the nation).

2021
Broadcast / Television
NYX Awards 2021 Winner - A Tiny Audience, A Tiny Audience, LLC
gold
winner
Maurice Keizer

Entrant Company

A Tiny Audience, LLC

Category

Broadcast / Television / Entertainment

Country / Region

United States

2021
Non-Broadcast
NYX Awards 2021 Winner - THE BALL, Multipleoutlet Productions & Charity Bids
gold
winner
National Jewish Health

Entrant Company

Multipleoutlet Productions & Charity Bids

Category

Non-Broadcast / On-Camera Talent (Skill)

Country / Region

United States

2021
Commercials / Marketing
NYX Awards 2021 Winner - Half Priced , Giovatto Agency
gold
winner
Price Toyota

Entrant Company

Giovatto Agency

Category

Commercials / Marketing / Budget Under $100,000

Country / Region

United States

2021
Non-Broadcast
NYX Awards 2021 Winner - COCA-COLA - Share A Coke Delivered, SASSO Agency
gold
winner

Entrant Company

SASSO Agency

Category

Non-Broadcast / Food & Beverage

Country / Region

United States