Interview
United States
Marshall Meixuan Wang is a multidisciplinary designer and new media artist whose work spans branding, publishing, and cultural collaborations, using design as a tool for storytelling and community connection. Founder of Sequence Giftshop, Wang embraces a holistic creative practice rooted in experimentation, care, and cross-disciplinary exploration
1 Congratulations on your achievements in the NYX Awards! Could you start by introducing yourself or your agency? Can you also share a bit about your journey into your current industry?
Thank you for having me. My name is Marshall Meixuan Wang, and I am a multidisciplinary designer and new media artist. My practice spans local retail, art and publishing, cultural institutions, and collaborations with fellow artists. I create brand experiences that foster connection and shift cultural narratives. I see design as a sensory tool for storytelling, one that deepens community engagement and amplifies brand voice with impact.
2 What inspired you to submit your work for this competition, and what does winning mean to you personally and professionally?
I submitted this piece because I wanted to see if a personal, slightly unconventional project could resonate on a broader stage. The work came from a place of curiosity and care. I was designing to explore something I felt was missing in the conversation. Entering it into a competition like the NYX Awards felt like a way to test whether that impulse could translate to a wider audience. Winning to me is a reminder that intuitive, research-driven design can hold emotional and cultural weight. Creative work built from nuance and risk doesn’t have to be niche. Professionally, it opens the door to conversations I’ve been wanting to have, with people and studios who value design that’s rigorous but also poetic. I see this as momentum, not a finish line.
3 Can you share the story behind your success? What inspired its creation, and what do you feel it represents in today’s industry?
The project came out of a desire to slow down and reframe how we relate to systems that often feel invisible or overwhelming. I was thinking a lot about how design can be used as a tool to speculate intimacy with infrastructure: how visual language can soften, clarify, or even ritualize the way we interact with things like the Big Bang. The piece was born from that tension: between narration and feeling, data and desire. The original essay I wrote, which later turned into the script, was inspired by Nora Khan's lecture "The Artificial and the Real", where she discusses the blurring boundaries between artificial systems and human perception, questioning how these developments affect our concepts of authenticity and existence. The speculation of AI technology leads me to a re-imagination of life-forms. On expanding the notion of life, and a future of co-existence.
4 What do you believe set your project apart in such a competitive field? Were there specific elements or strategies that made it shine?
Atlas of Life is a piece of film that explores the betweenness of system, aesthetics, simulacra, and the reality we nest in. By using graphic essay as the main agency, this piece of work explore the lacunae and precariousness of life-forms, and searching dissonant chorus in the natural and constructed world through a poetic and graphical approach.
5 Every project has its challenges. Can you share a significant obstacle you faced during this process and how you overcame it?
One of the biggest challenges was figuring out how to balance clarity with nuance. The subject matter was dense and systemic by nature, and I didn’t want to dilute it—but I also didn’t want to alienate people with too much abstraction or jargon. There were moments where I felt stuck between being too didactic and too poetic. What helped me move through that tension was stepping back and reframing the work as an invitation, not an explanation. I started thinking more in terms of choreography—how the audience moves through the piece, what emotions or questions surface along the way. I leaned on prototyping, writing, and testing as design tools, not just execution stages. That shift in mindset helped me reconnect with the core intention: to build something generous, layered, and legible on multiple levels. In the end, the obstacle wasn’t just technical but was about trusting that complexity can be communicated with care, and that good design makes room for ambiguity without losing its voice!
6 Winning an award of this caliber often brings recognition. What do you hope this achievement will mean for your career, your team, or your agency in the long run? Have you already noticed any changes or opportunities arising from this recognition?
Winning this award has definitely offered me visibility, but more importantly, it validated a way of working that feels honest to me. I hope it signals to future collaborators, studios, or agencies that thoughtful, systems-aware design has a place at the table, and that it can be both conceptual and highly crafted.
7 What has the reaction been from clients, audiences, or stakeholders about your winning entry? Any feedback or memorable moments that stand out?
Someone described the piece as “quietly radical”—and I loved that.
8 For those aspiring to achieve similar success, what advice would you offer to help them not only thrive in their industries but also craft compelling, award-worthy entries? Are there specific practices, mindsets, or strategies you believe are key?
Start with a question that actually keeps you up at night. Stay close to your process. Try to do everything because that's how you learn the most, whether from the tools you're exploring or from yourself. Atlas of Life was a piece of experiment that lasted a year long, from script writing, idea researching, content sourcing, music composing, learning new technologies, and designing with AI. I made sure to understand the relevancy of all aspects of the creative process and crafted what I think would be the best.
9 The creative industry is constantly evolving. How do you view these changes, and where do you hope to position yourself in the future?
I want to try as much as possible. Be the designer, be the film-maker, be the music composer, and be the creative tech artist, all because I can. I see being a creative individual as a holistic approach, rather than one singular label. I want to be in spaces, whether studios, collectives, or labs—where experimentation is strategic, not just aesthetic. Where design is a tool for systems-thinking, storytelling, and care. Currently, I founded Sequence Giftshop, an artist collective exploring gestures of care through object making and independent publishing. Together with friends, I hope to build this platform as a bridge, connecting audiences and creatives.
10 Entering awards can be daunting for many, especially those just starting out. What would you say to individuals who have limited experience, or are hesitant to showcase their work in competitions? How can they build confidence and see the value in participating?
I totally get the hesitation. Don't second-guess yourself. Share before you feel fully ready. That’s where growth lives.
11 Creativity thrives on community. What message would you like to share with fellow creatives, marketers, and advertising professionals?
We’re in an industry that often moves fast, prizes novelty, and rewards polish—but real creativity takes time, care, and context. So keep showing up, keep experimenting, and trust that your voice matters, even when it doesn’t echo what’s trending.
12 Winning is a team effort in many cases. Is there someone or a group of people you’d like to dedicate this achievement to, and why?
I’m deeply grateful to my friends for helping me surface ideas that had been buried deep in my mind. A special thanks to my music composition instructor for generously sharing his Kalimba and guiding me in creating the perfect soundscape for this piece.
13 If you could describe your award-winning entry in one sentence, what would it be and why?
"We’re troops, architects, a collective force, hive minds, swarms, and gravity; we can be the ocean, the current, the red giant, the overseer, and the accumulation of patterns and behaviors." Life forms are layered, mythic, and expansive, just like the internet, the technology, and the data.
14 Finally, what’s next for you? Any exciting projects or upcoming goals that you’d like to share with us and the audience?
I’m the co-proprietor of Sequence Giftshop, which I run alongside my partners Rui and Yi. Since summer 2024, we’ve produced four books, designed six objects, hosted two workshops, collaborated with seven artists, created over ten prints, and participated in six art book fairs. I’m excited to keep building this practice—and to grow alongside it as it continues to evolve.
Entrant Company
Meixuan(Marshall) Wang
Category
Video - Experimental