2021

NYX Awards - 2021 Grand Winner Winner

Damian vs. Robot

Entrant Company

Miami Ad School Europe

Category

Student Submission (NEW) - Media Relations / Publicity

Client's Name

Biofreeze

Country / Region

Bulgaria

Experience Level

Student

Biofreeze is a pain relief brand which stands for owning the pressure. And so does Damian Lillard, their top sponsored athlete. Known for being one of the NBA’s most resilient players, he’s an All-Star shooter and a future Olympian.

This summer in Tokyo, Dame will prove his resilience by taking on the impossible. A Japanese basketball robot engineered to score. The world record holder for 2,020 consecutive baskets. It’s time for the ultimate face-off: Man vs. Machine

Credits

Copywriter
Nikolay Malchev
Art Director
Alejandro Gutierrez
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Strategic Communications - Mobile Campaign

Country / Region

United States

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Ivanti

Category

Strategic Communications - Brand Strategy Campaign

Country / Region

United States

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Design & Print
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Entrant Company

City of Suwanee

Category

Design & Print - Annual Report

Country / Region

United States

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Branded Content
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Steelite International

Entrant Company

Beyond the Porch

Category

Branded Content - Food & Beverage

Country / Region

United States