Work Within Reach

This year, PeopleReady launched an innovative, fully integrated marketing campaign with a simple, mission-driven goal: to connect people with work faster and easier than ever before. The campaign reached millions of people—including hundreds of thousands of clients and associates/workers—garnered thousands of earned media stories, and helped to encourage more than half a million people to join the workforce amid a worker shortage.

Building upon PeopleReady’s new “Work Within Reach” brand promise and “Ready to Work” tagline, along with its ongoing elevation of staffing technologies and delivery models, the campaign included:

• A sponsorship of two-time Indianapolis 500 champ Takuma Sato of Rahal Letterman and Lanigan Racing took PeopleReady and its mission to connect people and work to millions of people throughout the US and around the world.

• An extensive social media strategy

• PeopleReady’s first-ever nationally broadcast TV ad, “Ride to Work” featuring Sato, which reached over five million viewers, included streaming TV, social media, and video ads, and saw significant success on social media channels.

• A comprehensive media outreach campaign resulting in nearly 7,000 earned media stories reaching billions of viewers, listeners and readers.

• PeopleReady’s Work, Win, Drive sweepstakes, which was designed to encourage people to join the workforce during the worker shortage. The sweepstakes had 583,000 entrants/people connecting to work.

• An internal communications campaign, which engaged more than 1,000 employees in activities to designed to galvanize them around a new company culture.