2022
Entrant Company
Carol H. Williams Advertising
Category
Advertising - Advertising Campaign
Client's Name
Chevrolet
Country / Region
United States
Experience Level
Agency
As a part of Chevrolet’s ongoing commitment to change, the “Discover the Unexpected” fellowship sent journalism and marketing students from historically black colleges and universities to discover “What’s Cool About Electric”. Fellows arrived in Detroit, MI to interview black STEM ambassadors about the necessity of environmentally conscious technology to the black community. The one-one discussion gave DTU fellows the insight necessary to convey the power of electric vehicles, like the new Chevy Bolt EV, from an authentic source. While traditionally people of color are excluded from conversations about the evolution of low emissions vehicles, Chevrolet aims to close that cultural gap through the knowledge of black engineers and the voices of the future.
Entrant Company
VMLY&R Lima
Category
Pro Bono - Pro Bono
Country / Region
Peru
Entrant Company
Cooper Smith Agency
Category
Publications - Magazine
Country / Region
United States
Entrant Company
Reingold
Category
Covid-19 Related - Covid-19 Related / Other
Country / Region
United States
Entrant Company
Vistatec Ltd. | VistaTalks
Category
Audio & Podcasts - Nonprofit
Country / Region
Ireland