2020
Entrant Company
Ericson Group Inc
Category
Marketing Effectiveness - Branding Strategy Campaign
Client's Name
Open Range Dog Treats
Country / Region
Canada
Experience Level
Agency
Open Range is Western Canada\'s #1 selling all-natural dog treat. With a desire to expand throughout Canada and into the USA to compete internationally, Open Range identified the need for a re-brand + all new brand strategy in a effort to successfully grow the business into theses highly competitive markets. The overall strategy was a complete ground-up imagining of the brand, all brand elements, retail touch points, consumer material, website, print material - everything. Starting with an all new logo + tagline, the brand was tailored to the core customer with a strict focus on the brand promise of \"Treat your dog well, naturally.\" The Open Range brand strategy campaign marks one of our agencies highest profile success stories, and we continue as the Agency of Record today.
The brand strategy campaign received immediate traction with top international distributors, and the sales growth has been explosive nearly doubling revenue in only 18 months.
Credits
Entrant Company
Corporate Films Canada
Category
Non-Broadcast - Company Overview
Country / Region
Canada
Entrant Company
C-4 Analytics
Category
Design & Print - Promotional / Branding
Country / Region
United States
Entrant Company
Living Online
Category
Website - Consumer Product / Services
Country / Region
Australia
Entrant Company
Marcy Design Group, Inc.
Category
Website - Business to Business
Country / Region
United States