2020
Entrant Company
CRX Design
Category
Design & Print (NEW) - Packaging
Client's Name
Hershey’s
Country / Region
Brazil
Experience Level
Agency
Brand & packaging redesign for Io-iô — chocolate & hazelnut cream snack present in Brazilian kid's lives since 1961. The redesign retains the brand’s fun & playful essence, but moves away from a childlike aesthetic, to seek a more contemporary style — cleaner logotype & quirky animated mascots which appeal to children, but also connect with its older and very prominent audience of teens & adults which have grown up but are still very loyal to the brand. The “O” letters of ‘Io-Iô’ interact with the elements of the pack, changing their gaze towards the appetite appeal, and “devouring” it.
Credits
Entrant Company
Cinecore Motion Pictures GmbH
Category
Commercials / Marketing - Business-to-Business
Country / Region
Germany
Entrant Company
Ideology Design Studio
Category
Series / Campaign - Sports
Country / Region
Malaysia
Entrant Company
McCoy Advertising
Category
Media Relations / Publicity - Media Relations / Other
Country / Region
United States
Entrant Company
Jane Lee Design
Category
Design & Print - Catalog
Country / Region
United States