2022
Entrant Company
SFC Group
Category
Advertising - Advertising Campaign
Client's Name
Senestech ContraPest
Country / Region
United States
Experience Level
Agency
Our Challenge: Rats. They're dirty, destructive, and reproduce like, well, rats. Did you know that a single rat can have a litter of 10+ pups every 8 weeks? You do the math. For certain places like industrial farms and big cities, an infestation can be a costly problem. Traditional pest management has its place, but traps and poison just leave behind little rat corpses. What SenesTech has done with ContraPest® is nothing short of amazing. But, no one really knows who SenesTech is. And ContraPest, birth control for rats that humanely reduces rat populations, certainly isn't a household name. SenesTech knows it should be and we agree.
Our Approach: Tongue-in-cheek copy gets straight to the point and saturated green color says "environmentally friendly" without saying "environmentally friendly." Seeing this ad, who wouldn't want to support safe rat sex? Bold bus shelters, bus advertisements, and billboards in California were a high-impact way to bring attention to a cleaner, more humane way to eliminate rat infestations.
Entrant Company
Miami Ad School
Category
Student Submission - Student AD
Country / Region
United States
Entrant Company
COPE Content Performance Group
Category
Video/ Film / Web Based Productions - Health & Wellness
Country / Region
Austria
Entrant Company
Film Edge Sdn. Bhd.
Category
Video/ Film / Web Based Productions - Travel / Tourism
Country / Region
Malaysia
Entrant Company
Verde Media
Category
Website - Business to Business
Country / Region
United States